Attended an outstanding B2B track at #EMAC_2023, presenting my work on B2B subscription offers alongside Wolfgang Ulaga. Huge thanks to Per Freytag and the team at Syddansk Universitet for organizing such a remarkable event.

PhD defence of Leeya Hendricks at Antwerp Management School. 🎓 First (but hopefully not the last) time I act as jury member at a public defence in Belgium.

Extension of deadline to 14 June 2023. If you are researching in the area of #B2B #engagement, this is your special issue 😉 Looking forward to reading your submissions ⁦⁩ ⁦Dr Lorena Blasco-Arcas⁩ ⁦⁦Matthew⁩ ⁦Christian Kowalkowski⁩ journals.elsevier.com/industrial-mar…

When you lack a data management plan.

Insightful keynote by Nancy Bocken at the Frontiers in Service 2023 Conference. The most servitized products have a 90% impact reduction compared to selling products. But in reality, the circular economy is still in its infancy. E.g., in the EU, recycling rates are still <50%

Thought-provoking keynote at #FrontiersinService2023 by Jochen Wirtz on the Service Revolution.💡Many insightful implications for service research and strategy.

Försvinner känslan av lyx när en exklusiv vara marknadsförs som hållbar? Ett samarbete mellan LiU och KEDGE Business School visar att europeiska lyxmärken tystar ner sitt miljö- och hållbarhetsarbete för att inte förlora kunder. liu.se/nyhet/lyx-kons… #forskning #samverkan #hållbarhet

#Sustainability is the big challenge in #luxury today. 💍🥂👗In this interview, I share insights from a recent study and discuss #GreenHushing & #Traceability Link to paper: researchgate.net/publication/37… liu.se/en/news-item/l…

Mondeléz-owned brand Grenade decided to pull off a weird OOH campaign with a giant protein bar seemingly stuck in 🇸🇪Odenplan square. Most of us could see 1,000 reasons for not running this campaign right now. Grenade were blind and deaf to all of them. #boycottmondelez

Accepted for publication: We identify key service- and digital technology-driven innovation modes in B2B Markets. researchgate.net/publication/37… #B2B #AI #ArtificialIntelligence #IA #IntelligentAutomation #Innovation #IoT #InternetOfThings #ServiceEcosystem

In our forthcoming paper, Jochen Wirtz, Michael Ehret, and I outline how IoT, intelligent automation, and digital platforms influence the core dimensions of service innovation. We also present a comprehensive research agenda.  researchgate.net/publication/37…

Jag intervjuas i DN om hållbarhetsarbete och hur konceptet "greenhushing" praktiseras inom lyxindustrin. dn.se/insidan/darfor…

Fresh off the press: Seeing my PhD student Brenda's thesis in print is great. The public defence will take place on the 8th of December. liu.diva-portal.org/smash/record.j…

Congratulations LiU professors Gerhard Andersson (Gerhard Andersson), Feng Gao, Christian Kowalkowski (Christian Kowalkowski) and Erik G. Larsson, who are still among the world's most cited researchers according to the #HighlyCited2023 list by @clarivate. clarivate.com/highly-cited-r…

Honored and pleased to once again be named a Clarivate Highly Cited Researcher, being one of 86 researchers globally and the only Swedish scholar in Economics & Business. 🎓 Web of Science #HighlyCited2023 @CBMI_LiU Linköpings universitet Hanken School of Economics

9,5 miljoner till forskning om tjänsteinnovationer - Linköpings universitet ⁦@DrWitell⁩ ⁦@CBMI_LiU⁩ liu.se/nyhet/9-5-milj…

🌊 The Subscription Economy is the next business tsunami. How can B2B players seize these business opportunities? Our new study provides a conceptualization, taxonomy, and framework for growth. Free access: doi.org/10.1016/j.indm… #subscriptioneconomy #servitization LiU IEI

Incredible. The very first paragraph of the paper seems to have been written "with a little help from my (AI) friends," as Lennon and McCartney could have put it. How can a paper like this be published by a leading publisher without reviewers, editors, and publisher noticing?

Delighted to have contributed with a chapter on Pricing Approaches for #Servitization Success with Wolfgang Ulaga. Thank you, Andreas Hinterhuber, for an amazing job editing the volume!

Företag kämpar för att hänga med när omvärlden förändras. – Att byta eller komplettera affärsmodellen kan ge företag nytt liv, säger Christian Kowalkowski, professor vid LiU IEI, till Dagens industri. di.se/nyheter/expert… (betalvägg)