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What Steve Alford says here is spot on. Over the last year or so, I have talked at length with Tony Bennett, Tony Elliott, Carla Williams, Wally Walker, various UVA professors, and other coaches and assistant coaches in addition to many players across at least 8 different sports.

Coaches know when they see the real deal! Congrats Isaac McKneely!

Last year, Tony Bennett graciously took the time after practice one day, to share his thoughts with me on how a culture of character is so central to sustaining a winning program. A lot has happened since then, and yet I still wanted to include a chapter devoted to his thoughts

We’re so excited to announce that we’ve now added Jahmeer Carter to our roster of Character First athletes. Not only is he an inspiration on the field, he’s an inspiration in how he lives his values – read more about Jahmeer Carter here: characterfirstathletics.com/introducing-ou… #CollegeSports #NCAA

🚨Big news: Defensive tackle for UVA Jahmeer Carter is staying on with UVA for 2025. Hear from the CFA athlete himself about the appeal of UVA and why he decided to stay. #CollegeSports #NCAA #GoHoos

CFA athlete and UVA defensive tackle, Jahmeer Carter, shares how playing for a supportive coach can transform the lives of college athletes - both on and off the field. #NCAA #CollegeAthletics #GoHoos

See you at AthleteCon - where we'll be taking applications for our next cohort.

Get the low down on the upcoming football season directly from the inside – CFA athlete and UVA defensive tackle, Jahmeer Carter shares what to expect. #GoHoos #NCAA #collegefootball

A strong finish to a brilliant UVA career Amanda Sambach! We will eagerly watch to see you prosper on your new path. Thank you for being a wonderful ambassador for The Good Feet Store. Glad we could help that lower back pain as you walked the back 9. Virginia Women's Golf The Good Feet Store

Great changes coming for Character First Athletics starting next week. Stay tuned!

Michael, everything you said here is what Character First Athletics will continue to promote. In the past we have been focused primarily on one locality, and now we are moving to athletes anywhere who prioritize and embrace character development.

Our very own Jonathan Cotten, founder of CFA, recently sat down for an interview with @civillerightnow to discuss integrity in college sports. Listen to the full interview to hear why character is now more important than ever for college athletes, and how a simple act of kindness

Calling college athletes of character 📣 Applications are now open to join the mighty Character First roster. If you’ve ever asked yourself, “Who am I outside of my sport?“—this program was built for you. We help our athletes thrive beyond the game by providing access to

Kicking off #athletecon today - looking forward to connecting with athletes and adding new people to our community.

This has been so much fun to spend time with Perris Jones and Tony Muskett here at Athlete Con. ⁦Perris Malique Jones⁩ ⁦Sam Green⁩

Thanks Perris Malique Jones and Tony Muskett for coming by #AthleteCon to speak on stage with us. Inspiring the next generation of athlete-entrepreneurs Jonathan Cotten

Excellent advice for college athletes and us all.

We sat down with Jahmeer Carter to talk about his loyalty to UVA, and why he believes it’s different from other universities. Hear what he has to say. #GoHoos #collegelife #collegefootball

Learn why former UVA Coach, Tony Bennett, inspired Jonathan Cotten to start Character First Athletics in his recent interview on @civillerightnow. He also shares insight on how NIL is changing the world of college sports, and why character needs to be a central focus for athletes.