ROI is more than a customer purchase. We'll cover what to consider when evaluating content effectiveness and campaign success. ow.ly/BV3F50EdjVl #ContentMarketing #ScienceMarketing

From identifying targets, to evaluating marketing tech, here is what you should consider with Account Based Marketing: ow.ly/B5LW50Edkag

Take a look at our latest native advertising collab with C&EN BrandLab and Sigma-Aldrich

"The tension between experience and data trends can make for better marketing." More from @revmade at revmade.com/what-is-data-i… #contentmarketing

I spoke to Pepsi's marketing VP to learn the story behind the incredible new ads from alma. I'd argue this is some of the brand's best work in years, maybe ever - bit.ly/3bYY0Us

To celebrate #PrideMonth🌈 we've gathered a list of trailblazing LGBTQ+ scientists from history and a few we lost more recently. These innovative scientists highlight the longstanding contributions of #LGBTQstem, many of which you won’t find in textbooks. cen.acs.org/people/lgbtq-s…

Observation: Almost all of the top 25 most valuable brands continue to invest in advertising.

Company values are more important to job seekers than ever. Here's how your marketing and HR teams can work together to articulate your brand: ow.ly/x2TU50FmIIl #EmployerBranding #ScienceMarketing

It's been... a year (and going). Leaders in #ScienceMarketing tell us how the pandemic shaped their teams, strategies, and more in our latest post. ow.ly/jiAc50FmL46

By now we all know that social is an important piece of the marketing puzzle. But now that your company has a foothold, what's next? ow.ly/rezQ50FmJ4m #SocialMediaMarketing #ScienceMarketing

We conducted a study of buyers in the petrochemicals space to understand external factors on buying behavior. Is your marketing addressing what's really important to them? Learn more and download: ow.ly/Rbyz50FmJaW #ScienceMarketing

This year, we instituted a free ad program for underrepresented groups in #chemistry. If you have a program, event, or other initiative, learn how you can apply and get free ad space in C&EN (Chemical & Engineering News): ow.ly/y7xc50FmJi4 Please RT #ChemTwitter!

Many use the term #NativeAdvertising broadly, but there are differences between the types of media within it that confuse the landscape. We unpack key terms and provide #ScienceMarketing with guidance on how to choose the right tactic per objective. ow.ly/B4Pl50FmJvD

"Moving forward, we don’t want to lose sight of the emotional connection and personal aspect of marketing." Katie Morgan, VP of Marketing & Corp Social Responsibility at Avomeen shares #ScienceMarketing insights from a very tough year. Read more here: ow.ly/Kq4r50FsyS8

Do you know any world-changing chemistry-based #startups like biomanufacturing pioneer Culture Biosciences? Nominate your favorites for C&EN (Chemical & Engineering News) #10StartupsToWatch. Deadline is Aug 1. cen.acs.org/surveys/start-…

The #COVID19 pandemic undoubtedly changed the way we live and work. Four science marketers share their thoughts in this new C&EN Media Group article below. bit.ly/3jGQRN8 Avomeen Geno @SeegeneTech #sciencemarketing #scicomms #lifescience

What can science companies learn from other fields when it comes to marketing? There's more cross-industry applications than you’d think. ow.ly/dYqY50FmJIE #ScienceMarketing

From bold retro and comic book colors, to making sure everyone is represented, these are the creative design trends that we're seeing in #ScienceMarketing ow.ly/wPV350FmK0d #MarketingDesign

"With erratic working-from-home hours, it was challenging to predict when, where and how [customers] were looking for information." Christine Gallup from Geno shares how her #ScienceMarketing team pivoted during the pandemic to drive business. ow.ly/orO250FszB1

How are companies in our space approaching creative design? We show examples from PacBio Luminex Miltenyi Biotec and others in #ScienceMarketing ow.ly/V1Vk50FmKyW