CAP (@cap_uk) 's Twitter Profile
CAP

@cap_uk

Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.

ID: 621747097

linkhttp://www.cap.org.uk/ calendar_today29-06-2012 09:33:26

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Is the grass substantially greener than the other side?, Read our advice on how to make your ads for Greener Homes CAP complaint. asa.org.uk/news/greener-h…

Is the grass substantially greener than the other side?, Read our advice on how to make your ads for Greener Homes CAP complaint.
asa.org.uk/news/greener-h…
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Sustainable Aviation Fuel (SAF) aims to play a role in helping tackle climate change, but messaging shouldn't mislead about the environmental impacts of flights. Here we’ll outline some green claim requirements so you can get that balance right. asa.org.uk/news/ensure-yo…

Sustainable Aviation Fuel (SAF) aims to play a role in helping tackle climate change, but messaging shouldn't mislead about the environmental impacts of flights.

Here we’ll outline some green claim requirements so you can get that balance right.
asa.org.uk/news/ensure-yo…
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Don’t let your sustainable cruising claims drift into choppy waters. From green tech claims to full life-cycle impacts, here’s how to keep your ads afloat -asa.org.uk/news/get-your-…

Don’t let your sustainable cruising claims drift into choppy waters. From green tech claims to full life-cycle impacts, here’s how to keep your ads afloat -asa.org.uk/news/get-your-…
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It's Black History Month! Make sure you celebrate rather than mislead, harm or offend in your ads - tinyurl.com/yyf4ncmm

It's Black History Month! Make sure you celebrate rather than mislead, harm or offend in your ads - tinyurl.com/yyf4ncmm
CAP (@cap_uk) 's Twitter Profile Photo

BOO! Haha, got you. But have YOU got your head round advertising responsibly this Halloween and Firework Night??! tinyurl.com/56xsarhm #halloween #5thnov #fireworknight #fireworks #regulation

BOO! Haha, got you. But have YOU got your head round advertising responsibly this Halloween and Firework Night??! tinyurl.com/56xsarhm #halloween #5thnov #fireworknight #fireworks #regulation
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Your diamonds may be flawless – but is your copy? Get clarity on how to advertise laboratory-grown diamonds and ensure your messaging is crystal clear. tinyurl.com/2jrss6wu

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Social responsibility in your Black Friday campaigns! From financial products to cosmetic surgery, make sure your ads play by the rules tinyurl.com/uh2w27un

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Read our latest pet food rulings, and learn how you can avoid being in the doghouse with your marketing. Dinner is served - bone appétit! tinyurl.com/udyfk6bn

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If you’re making an ad for an alcohol alternative product, you need to ensure the ABV is displayed prominently. For this and other ad compliance tips, read our advice on the zero alcohol rules - tinyurl.com/3v8vntzu

If you’re making an ad for an alcohol alternative product, you need to ensure the ABV is displayed prominently. For this and other ad compliance tips, read our advice on the zero alcohol rules - tinyurl.com/3v8vntzu
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Ads featuring children must not contain anything that is likely to result in their physical, mental, or moral harm. Read this advice to help you avoid a bundle of Code breaches and ensure that the kids are alright - tinyurl.com/bdevujcs

Ads featuring children must not contain anything that is likely to result in their physical, mental, or moral harm. Read this advice to help you avoid a bundle of Code breaches and ensure that the kids are alright - tinyurl.com/bdevujcs
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International Men’s Day 2025 celebrates men and boys and promotes making a positive difference to their wellbeing and lives. Read our top tips to ensure your advertising complies with the ASA’s requirements on gender stereotypes, and more - tinyurl.com/yatna8dj

International Men’s Day 2025 celebrates men and boys and promotes making a positive difference to their wellbeing and lives. Read our top tips to ensure your advertising complies with the ASA’s requirements on gender stereotypes, and more - tinyurl.com/yatna8dj
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‘Faux-zempic’? ‘GLP-1 alternative’? Not everyone knows what these phrases mean, but weight loss food supplements are everywhere. Read our advice on how to stay compliant in this expanding area - tinyurl.com/25bse76b

‘Faux-zempic’? ‘GLP-1 alternative’? Not everyone knows what these phrases mean, but weight loss food supplements are everywhere. Read our advice on how to stay compliant in this expanding area - tinyurl.com/25bse76b
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When ensuring that your gambling content is CAP compliant, the stakes are high. But we can make it easier with these six lucky tips – tinyurl.com/yxv8mewn

When ensuring that your gambling content is CAP compliant, the stakes are high. But we can make it easier with these six lucky tips – tinyurl.com/yxv8mewn
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‘Tis the season for responsible ads! Don’t trivialise credit or pressure purchases. Read our advice on ads featuring credit here – tinyurl.com/59hewdz8

‘Tis the season for responsible ads! Don’t trivialise credit or pressure purchases. Read our advice on ads featuring credit here – tinyurl.com/59hewdz8
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Face facts – find out about the ASA’s rulings on ads for beauty devices that made medicinal claims. tinyurl.com/ytccmzrw

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Find a happy outdoor medium by avoiding harm and offence. Here are our top tips for making sure that ads in out of home advertising in public space is compliant with the CAP Code. tinyurl.com/3ps7p83c

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Don’t let VAT trip you up - our insight article and new self-help tool makes it a less taxing issue! tinyurl.com/mk64bv3u

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Don’t risk encouraging or condoning anti-social behaviour with illegal drugs references in advertising. tinyurl.com/2wwjym2x

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The Crimson Leviathan Ltd breaks UK advertising rules for making misleading claims in relation to the HeatFlash mini-heater. Read more: asa.org.uk/non-compliant/…

The Crimson Leviathan Ltd breaks UK advertising rules for making misleading claims in relation to the HeatFlash mini-heater. Read more: asa.org.uk/non-compliant/…