I’m grateful to present my paper titled “Moving beyond negative spillover: The positive consequences of innocent brand’s responses to another brand” at AEJMC PRD Top Student Paper session, which has won 2nd place. Look forward to sharing my research soon! #AEJMC22

My first solo-authored paper is out! Found responding to another brand's crisis had more positive impact than pre-crisis, despite no spillover effect. Encouraging proactive crisis management. onlinelibrary.wiley.com/doi/10.1111/14…

I’m grateful for my two collaborative works with Katie (Haejung) Kim, PhD, and one received the Top student paper! Very excited to talk about our PR and advertising research at AEJMC.

Thrilled to take the next step of life’s journey together at the University of Tennessee, Rocky Top!!