Google ads is 25 years old this month. Crazy. What do you think: is Google ads in trouble w/ AI competitors? Or future bright for Google? I lean bright future. Two main reasons: 1. Search volume is growing on Google. AI mode on Google is pretty great and Google will monetize it.

There is not a single agency in the world that is even close to good for $1k a month. Buddy about to be grifted.

Tough sledding out there. Polymarket now showing 61% chance the shutdown lasts beyond Nov 12. We'll see, but could be a rough BFCM.

I like that signal. Would love present purchase sentiment too, but...

NYC ‘25 was rad. Come hang in Miami in Feb as we run it back. Brand + Performance.

This is the game.

Is BFCM performance more about: 1. The quality of your deal, your prep, and your execution. 2. A continuation of how you've been trending all year. As much as I believe in #1 - so far I'm seeing that the brands who are way ahead of BF '24 (8 and 9 figure brands) have all had

According to Google and Mastercard, there are still 5 days left that will perform ABOVE the average of the Cyber 5. Here they are. BFCM weekend was STRONG for most of our clients and friends in DTC. Most of our clients beating Shopify's +24% YoY numbers. We also see some

Some of my biggest breakthroughs and best connections happened at live events. Come hang in Miami in Feb!

This is me wondering why you haven't registered for the DTC Growth Summit in Miami in February yet.

"When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product." - David Ogilvy It's only creative if it works. Revisiting this classic as we wrap 2025. While I love what's new, what's

Anytime you can listen to Chris Lang speak in person - take it. Check out DTC Growth Summit in Miami in Feb! Johnny Hickey🐊 🇺🇸 always puts together a killer lineup.

MTAs MMMs In-platform Can all share potentially important and actionable info. But I think they NEED to be pressure/tested and calibrated with incrementality studies.

Get in the room. One of the best pieces of advice I ever received and took. The best partnerships, clients, vendors, friends I've connected with over the last 15+ years have all been from the right events. Come hang with me in Miami at the DTC Growth Summit on Feb 3. Just

Great brands do consistently what lesser brands do only occasionally (if ever).