Brand Keys (@brandkeysny) 's Twitter Profile
Brand Keys

@brandkeysny

Predictive #brand_equity, #loyalty, and #engagement metrics since 1984. Download the 21st Annual Customer Loyalty Engagement Index: tinyurl.com/zwjsb27

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linkhttp://www.brandkeys.com calendar_today23-09-2010 14:54:34

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Trust has become the indispensable connective tissue between brands, loyalty & brand profitability brandkeys.com/c-suite-adviso…

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COVID-19, the economy, sheltering-in and working-from-home, some things open, others closed, not to mention the politicization of, well, everything, has put extra stress on all brands. What should a brand do? marketingmagnified.com/featured-artic…

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Robert Passikoff comments on Lowe's “Home to any possibility” campaign, that hopes to continue to inspire the do-it-yourself culture that has taken hold. thedrum.com/news/2021/03/0… via @thedrum

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These days it seems a lot of “fatuous” stuff gets crammed into surveys. Digital surveys seem to have made that easier thecustomer.net/passikoff-does…

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Brand Keys just released our annual loyalty ranking. The biggest news this year is which brands didn’t make the cut: tinyurl.com/2w4ntebr