Borja Santaolalla (@borjasant) 's Twitter Profile
Borja Santaolalla

@borjasant

CXO/Cofounder @EmpathyCo_, Advisor @ethicalallies, Privacy, Ethical AI, Search, Product Design, UX, SaaS, B2B, triathlete and proud donostiarra

ID: 18005397

linkhttp://www.empathy.co calendar_today09-12-2008 22:57:00

8,8K Tweet

926 Followers

654 Following

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Is privacy "an anomaly", as Vint Cerf shared this week? Is it dead? Here's an optimistic view into a privacy-centric future. trustworthyai.substack.com/p/is-privacy-a…

Is privacy "an anomaly", as Vint Cerf shared this week? 

Is it dead? 

Here's an optimistic view into a privacy-centric future.

trustworthyai.substack.com/p/is-privacy-a…
Borja Santaolalla (@borjasant) 's Twitter Profile Photo

AI is the new OS, claim Open AI/Microsoft and Google. Personal data is the OS, replies Apple. open.substack.com/pub/trustworth…?

AI is the new OS, claim Open AI/Microsoft and Google. 

Personal data is the OS, replies Apple.

open.substack.com/pub/trustworth…?
Borja Santaolalla (@borjasant) 's Twitter Profile Photo

Yes, I’m happy vs Manage Cookie Settings Yes, I Accept vs Manage Cookies Accept vs Cookie Settings Allow All vs Cookie Settings Two cold choices welcome you to 46% of the UK’s biggest online stores. trustworthyai.substack.com/p/retail-trust…

Borja Santaolalla (@borjasant) 's Twitter Profile Photo

Wasn’t D2C the holy grail? Good to see common sense back. “Nike President and CEO John Donahoe said Thursday during the company’s quarterly earnings call that a healthy marketplace includes a channel mix that is driven by demand.” pymnts.com/news/retail/20…

Angel Maldonado (@angelmaldonado) 's Twitter Profile Photo

Here with my most admired Marc Morera Merino and Rubén Bastón announcing (Spanish) that Apisearch.io and Empathy.co join forces within the EmpathyHoldings.com ecosystem. more to come!

Carissa Véliz (@carissaveliz) 's Twitter Profile Photo

#Signal is safe; it's reliable; it's private. Even more: it's cool. And it's growing. Models that do not rely on #sruveillance are possible, and better. More #privacy is coming. Wonderful interview with Meredith Whittaker, by Andy Greenberg (@agreenberg at the other places). #AIEthics wired.com/story/meredith…

Borja Santaolalla (@borjasant) 's Twitter Profile Photo

“La ciencia nos enseña a comprender el mundo, pero también nos da una idea de la vastedad de lo que ignoramos”. ¿Cómo no interesarte por la ciencia tras las palabras de Rovelli? open.substack.com/pub/aprendizaj…

Borja Santaolalla (@borjasant) 's Twitter Profile Photo

“Users should be given the choice upfront before their data is ever fed into an AI system. The decision should be theirs — not LinkedIn’s — to determine whether their contributions to the platform should help train AI models.” — Cezary Gesikowski generativeai.pub/linkedins-ai-d…

Econsultancy (@econsultancy) 's Twitter Profile Photo

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers. We speak to Empathy.co's Borja Santaolalla about the rise in mission-driven queries, how brands can be found in answer engines, and what it means to build ethical AI. econsultancy.com/ai-search-borj…

Borja Santaolalla (@borjasant) 's Twitter Profile Photo

How do 3rd party GPT agents impact retailers? Are there new sales buddies, or a new middleman and competitor? See video in post below. Ethical Commerce Alliance (ECA) trustworthyai.substack.com/p/reflections-…

How do 3rd party GPT agents impact retailers? 

Are there new sales buddies, or a new middleman and competitor?

See video in post below.

<a href="/ethicalallies/">Ethical Commerce Alliance (ECA)</a> 

trustworthyai.substack.com/p/reflections-…
Borja Santaolalla (@borjasant) 's Twitter Profile Photo

There doesn’t even seem to be a mechanism to learn who has gained access to what database with what privileges. Judges are asking and not always getting clear answers. The only ones who know are the sysadmins, and they’re not saying. nytimes.com/2025/02/21/opi…