If you wait until it’s proven, it’s too late. Was just on a call with a friend and he said his CEO, who has posted once on LinkedIn in the last year, said it’s not worth his time right now because they’re focused on driving pipeline, and posting on social isn’t proven. Talk to

I bring both my sons to school every morning and pick them up every afternoon. 20-minute ride there. 10-minute ride home. (In the morning, we have to wait in the drop-off line. So, we have more time together.) That’s 30 minutes per day. 180 days per school year. We talk about

Parents, how do you describe what you do for work to your kids? I tell mine (7 and under) “I’m a writer.” Easy enough.

"A content brand is an organization that never has to earn awareness because its audience is always paying attention." Love this definition from John Bonini and Jay Acunzo.

My son has gotten really into Goosebumps due to the new Disney+ series. I was able to track my old ones down from my mom so he could start reading some. If you’ve read as many of these as I have, how’s your back feeling? 😂

I love newsletter day. Marketers, never stop fighting to make good content. Your instincts are right. You might just need a better way to communicate the change that needs to happen internally.

Does your brand have an anchor medium? (It should!) We talked to John Bonini about choosing an anchor medium and why it’s so important – wise words shared in this video! Episode live today on all the podcast app, YouTube and content10x.com/293

📣 This is what we’ve been shouting from the rooftops for 6 years! Fantastic to hear John Bonini repeat our mantra on The Content 10x Podcast. He shares brill insights and tips on content brands, link dumping and more. Find it wherever you get your podcasts, YouTube & our blog

"Act like a journalist," they say. "Gather your own insights and quotes." What does that mean? Where do I start? Here's a little tip we heard a while back from John Bonini. It's something we frequently do with our own clients:

If you like being right, listen to Amanda. 😄

That feeling when everything is clicking with a client––the strategy, the roadmap, the next steps... Everyone is excited. Everyone is bought in. Everyone is making progress in their area. It usually takes a few sessions to get there. But when it happens, man...

.Rand Fishkin (follow @randderuiter on Threads) does not care that he can’t measure the ROI of appearing on my podcast. Those same ethos––that traditional marketing attribution is “a boondoggle”––applies to so much of what makes SparkToro's content great. The latest EP of Louder Than Words is out now.

My favorite story told on Louder Than Words since the reboot 👇🏻 LTW #45 w/ Chris Savage it out today wherever you get your pods 🎉

Listen to Louder Than Words and smile 🙂

The "Content Great Awakening" is here, and I'm wondering if it's catching fire. Here's what I mean. Content evangelists are preaching right now. The message? Thou shalt bring new info, OG data, personal narrative, and subject matter expertise into your content or get left

Everyone will rightfully focus on his work with Vader, but man, as a kid growing up in the 90s, we all wished we had a Mr. Mertle next door to go and talk baseball with.

Still "just the Mets." Go Yankees.