Magic Mind secured $12.4M of a nearly $16M funding round as the mental-performance shot maker expands its retail footprint. 🧠💵 bevnet.com/news/2025/magi…

If they lie about meaningless shit, they lie about everything.

Protein coffee has been done before... but you'd never know it from looking at my inbox 👀

Nosh Live 2025 returns to L.A. on Dec. 4–5 with case studies, panels, investors, retailers and networking opportunities. nosh.com/news/events/no…

Life is about choices

yes please ⛄ Oatly

Diet Coke Lime is back. Retro packaging available in 12-pack cans and single 20 oz bottles nationwide while supplies last, starting Oct. 6

Slate raised $23M for its canned milk brand, signaling momentum in the beverage category. Hosts also recap a San Francisco meetup of industry insiders and early-stage founders. 🥛 bevnet.com/news/2025/tast…

I'd sit in the smoking section if there's no AI 😶‍🌫️

Whole Foods coffee cooler is hittin Wandering Bear Equator Coffees

Power move by ALDI USA. Watch what a simple smart design update can do to clean up the perception that Aldi's wonky assortment of PL brands are somehow off-brand or sketchy. The chain is already ripping and this is more wind in the sails.

#UFC lightweight fighter Michael Chandler has partnered with Phorm Energy , the joint #energy drink venture backed by Dana White, 1st Phorm and Anheuser-Busch. AB has also invested an additional $1M to scale Phorm production capabilities at its LA brewery.

Always time for a latte Isabel

Once Upon a Farm files for an IPO; number of shares and price range not yet determined. Goldman Sachs & J.P. Morgan named lead underwriters. 👶📈 nosh.com/news/2025/once…

As everyone fawns over non-alc, it can actually end up helping make alcohol more of an occasion. Smart move by JetBlue to team up with Archer Roose Wines on a signature in-flight cocktail. Lots of runway (PUN INTENDED ✈️)

John Mulaney partners with Years, the Midwest non-alcoholic beer, as it launches a national campaign to reframe NA beer and expand distribution. bevnet.com/pr/2025/10/01/… #NAbeer 🍺

Kids drinks adopt adult health trends — hydration, no seed oils and added protein — blurring lines between kid and adult beverages. bevnet.com/news/2025/the-… 🧃💧

Don’t check me check your cordyceps