Socks that remind you of fruit. Our new Run Lightweight No-Show Mango TOESOCKS! #ToesocksOrNoSocks #FindYourInjinji

New for this spring summer the Ultimate Direction FKT vest! We had ultra runner Allie Bailey put it through its paces and feedback to us what she thought. Check out her review here: rundeepmag.com/ultimate-direc…

Find your Injinji sock! 👣 #ToesocksOrNoSocks #FindYourToesocks Shop our website now: bit.ly/2HXXRm2

I wonder who will be getting their pic taken in front of this banner soon? :-)

It’s the weekend and the sun is shining 🙌🏻🙌🏻 Where will your Injinji socks take you?

Who will hit the red carpet first? Only time will tell. Race preview online La Sportiva #flingrace highlandflingrace.org/media.html

Here's wishing Team athlete @SophieAmyGrant and all those taking part a fab race at this years MIUT Madeira - Madeira Island Ultra Trail!! 🏃‍♀️🏃‍♀️🏃‍♀️ #MIUT #ultrarunning #trailrunning #madiera #ultimatedirection #injinji #lasportiva

Good luck to Dessie Flanagan taking on the first of his British Championships fell race tomorrow at the Mournes Highline race! Justin Maxwell is taking a well earned rest day but will be cheering on Dessie as he volunteers to marshall.Have fun gents! #mournehighline #fellrunning

Amazing views on last nights run overlooking Barcelona and the Nou Camp with the @beta_running gang 🇪🇸 . . . . . . . . #barcelona #trailrunning #trailrunningviews #ultimatedirection #betarunning #spain #salesmeeting #españa bit.ly/2JVvWUI

What a fabulous night at the Premier of the film 'Through the Pain' yesterday. Thank you to everyone that attended and for all of your support! More money was raised for The CALMzone but importantly it got people talking about mental health!#throughthepain #mensmentalhealth #CALM

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And so @marcusscotney is off on his HOKA UTMB® Mont-Blanc adventure... I have to wait until the early hours until I first see him at Courmayeur 🇮🇹 ‘Go back to bed and chill’ he said... 🤔 like I can do that while he’s running the biggest race of the year! 🤷🏼‍♀️😂 #UTMB

The Halo is the “Top Pick” in @ultrarunningmag’s newest hydration pack review. Shop the men’s and women’s-specific Halo vest: ultimatedirection.com/mens-halo-vest/ Ambassadors: kiaraa and @alexsardanis

🙌 Katie Kaars Sijpesteijn Friday at the @BenNevisUltra 1st lady & 3rd overall. Sunday at the @GlenCoeSkyline 5th lady and 29th overall... Raw Energy Fuel + Sports Jelly + FeelGoodBars = Epic 📸 @hollyapage! #FeelGoodFuel #MountainFuel

“I’m just going to run my own race and not worry about the others.” Our ambassador John Kelly is currently winning the Spine Race, the winter ultramarathon held over a distance of around 268 miles. John is battling two other runners who are within a few miles of him. #ss5project

John Kelly, John Kelly, arrives at Kirk Yetholm, kisses the wall of The Border Hotel, and wins the Montane Spine Race 2020. Massive congratulations to this outstanding athlete. His focus, efficiency and strength have carried him the length of the Pennine Way to victory.

What an incredible effort 🤯 Ultimate Direction athlete John Kelly John Kelly wins the 2020 Montane Spine Race.

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Less than 30mins until the YouTube premier of Through The Pain!! Join us live at 7:30pm via the link below 🙂 youtu.be/Taz3PzcGpFw LETS RUN - Stokesley Kahtoola Ultimate Direction Injinji Trail Running UK @WildGingerRuns

NEW in! 2020 Ultimate Direction products including the V5 Signature Series of packs & vests for both men & women. Check them out here 👇 centurionultrarunningstore.com/collections/al…