We wanted to rank for "business debit card" but it wasn't specific enough and we were competing with big banks. Changed the title to "freelancer debit card": more specific, a lot easier to rank. We're now in #2 and it's bringing in clicks.

Your brand's why matters. But understanding your customers' why matters more for marketing and #content development, says Roselia Roberton via Content Marketing Institute. contentmarketinginstitute.com/articles/know-…

When things don't go according to plan, point the thumb. Not the finger. LOVE THIS ADVICE about taking accountability as leaders. Andrew Miller #MnSearchSummit

Registration open! Come and get your swag! #mnsearchsummit MnSearch

If you don’t get GA4 on your site before the end of the month, YOY will be hard. -Jeff Sauer - MeasureU.com at #MnSearchSummit

Good reminder from It rhymes with eyes. 🇨🇦 🌲🌴🌊 👉 "Don't try to do everything. Linkedin is not Pinterest, Tiktok is not Youtube, Take the time to understand how your audience will respond in each channel." #MnSearchSummit #MnSearch #PPCChat

#MnSearchSummit is one of the most underrated conferences in search. If you're lucky enough to attend: ☑️ Incredible knowledge bombs in an intimate setting 🙋 Minnesota nice 🌯 St Paul food scene is solid Didn't grab many pics, but here's one with the indomitable Jamie Indigo 👾 100% Human Technical SEO

As of today, Internet Explorer is retired at the ripe old age of 27. RIP huffpost.com/entry/microsof…

RSVP for my Birthday Fiesta where we will be answering all your burning questions about what’s working marketing-wise. bit.ly/3OfmCZT

This never gets old. I can’t stop laughing at this video from @rugrugg1. Just genius! (Sound on!)

This is going down next week! Free event. eventbrite.com/e/july-mnsearc… #seo #digitalmarketing

Check out the latest article in my newsletter: ✍️ Tips to Move From Page 2 in Search to Page 1 linkedin.com/pulse/tips-mov… via LinkedIn

Just posted a photo instagram.com/p/Cg61G_Bu3_W/…

Beginner’s Guide to Google Search Console. All proceeds go to charity. Part of my Compass Cares program. #workshops #seo #digitalmarketingtips compassdigitalstrategies.com/workshops/

This SEO topic is too important to ignore. Links 🔗 vs. buttons ▶️ Many don’t think there’s an issue with those… before they face one. I’ll explain it in a short 🧵

Are you writing titles for users or for Google? Google’s Helpful Content Update emphasizes the need to write for users first. A quality check we suggest is to ask yourself whether or not any SEO could have written the title you wrote. If the answer is yes, think deeper.

Join the Jeff Sauer - MeasureU.com GA4 for SEO webinar on December 28 for a chance to win our grand prizes valued up to $2k thanks to the incredible holiday Data Driven U giveaways! Join the webinar and enter the contest here: datadrivenu.com/ga4-seo-webina… #ddu #ga4 #seo #marketing #prize

It's so easy to beat yourself up over all the things you did or didn't do this year and over the course of your life - BUT we can learn from the past and move forward with grace & ease - Meditate with me insig.ht/zo7Z81L87vb

Switch to Mint Mobile already and stop spending so much on your wireless plan. Add my phone number at checkout and you'll get $15 in renewal credit, or just use this referral link. Then use the money you save to buy me lunch or something (as a thank you). fbuy.me/tW-pz