Are you measuring what matters? boxee’s Sofia Fonda suggests we become braver and find the one KPI which will make the biggest difference to our brands #bhbia2024

Wrapping up day one of presentations with a healthy dose of neuroscience from Araceli Camargo looking at the relationship between health and place #bhbia2024

Day one of #bhbia2024 draws to a close. Later tonight, we’ll be revealing the winners of the BOBI Awards 2024 and celebrating excellence in healthcare business insights in the UK #BOBIawards

And we’re off! Congratulations to the BOBI Analyst Team of the Year CREATION Thank you to sponsor Boehringer Ingelheim UK & Ireland #BOBIawards

Congratulations to BOBI Creative Fieldwork Team of the Year! The winners are Survey Healthcare Global Survey Healthcare Global. Thank you to three year sponsor Sermo #BOBIawards

And the winner of the Compliance Challenge is a team drawn from Sermo M3 Global Research Community Adelphi Research and Survey Healthcare Global Thank you to the BHBIA Ethics & Compliance Committee for supporting this award #BOBIAwards

The BOBI Best Newcomer 2024 celebrates the brilliance of those with less than 3 years’ industry experience. This year’s award is sponsored and hosted by Ipsos. The winner is Julia Tarter @HRWHealthcare #BOBIawards

Congratulations to the winner of the BOBI Best Customer Insight, -Alzheimer's Society and Bryter for Reinvigorating Fundraising Communications for the Long Term. Thanks to our three-year sponsor Survey Healthcare Global #BOBIawards

And the winner of the BOBI Best Patient-Centric Approach is @teamNarrative and MSD for I COUNT – Triple Negative Breast Cancer Matters Placing a Spotlight on the Voice of People with TNBC. Thanks to sponsor Sanofi UK

And the winner of the BOBI Best Use of Innovation is @UCB_news and Day One Strategy for their entry Dragons Den & Market Research Collide. Thanks to three-year sponsor Beyond Blue #BOBIawards

And to wrap up this year’s BOBI Awards, the winner of The Chair’s Award for Best Approach to DE&I is Gilead Sciences and @CuttsyandCuttsy for Leaving Nobody behind in HIV Care and Prevention Thanks to sponsor Boehringer Ingelheim UK & Ireland #BOBIawards

A huge congratulations to all this year’s #BOBIawards winners. Thanks to all our sponsors for supporting this celebration of excellence in healthcare business insights in the UK

Artificial intelligence vs. human intelligence. Gemma McConnell and Sam Gallagher from Day One Strategy help us assess the value of synthetic respondents #bhbia2024

We’re back for more at #bhbia2024 with Sam Avery inviting us to smile, laugh and embrace the power of humour. Go on … try it 😊

Is AI the end for data analysts or our new best friend? Takeda’s Helen Taylor encourages us to take the next step on our AI journey, wherever we are today #bhbia2024

AI is the magician of our time. Dr Suman Sandhu and Jo McDonald Blue delve into how innovations are changing the roles of client and agency researchers #bhbia2024

Next up, Laurence Olding and Isabel Wood Bryter delve into the role of business insights in the evolving pharma sales model, the transformation already underway and what lies ahead #bhbia2024

Our last presentation of the morning, comes from Nick Merryfield and Jenny Dawson Verpora Ltd who are splitting the secondary data atom and exploring innovations in indication-level data with a real-world case study from GSK’s Steven Hankin #bhbia2024

To ignore false or extreme views is to ignore millions of patients and many doctors. Nick Southgate prompts us to understand and listen before we dismiss #bhbia2024

Wrapping up day two of #bhbia2024 with Rory Sutherland’s insights into creativity and psychology