If it’s edible, it probably has added protein. Popcorn, pastries, cereal — all part of what experts are calling “proteinification.” Attain data shows over half of consumers are actively reshaping their diets to get more of it. hubs.ly/Q03pnznx0

The future of AI transformation in commerce won’t come from flashier algorithms—it’ll come from smarter data. When AI learns from real purchases, not just search history, it can drive decisions, loyalty, and outcomes that matter. hubs.ly/Q03qx6Xt0

Dupes are trending. Budgets are tight. But brand names? Still winning hearts (and carts). Attain’s latest data uncovers what's driving these choices. hubs.ly/Q03rtGFP0

Back-to-school shopping is no longer about timing—it’s about tactics. From early deal-chasing to AI-powered decisions, parents are rewriting the playbook. Retailers are racing to catch up. hubs.ly/Q03svxsr0

Cannes 2025 marked a shift from ideas to outcomes. As our CEO Brian Mandelbaum said: “All sides of the industry have taken enormous leaps in how they leverage data across the full funnel.” Creativity and performance are no longer at odds—they're in sync. hubs.ly/Q03ttKjm0

Consumer confidence is low, but their carts are still full. New Attain data unpacks the curious case of the vibecession: when spending habits and sentiment just don’t align. hubs.ly/Q03vvwwZ0

Building ad campaigns used to take months. Now they’re launched in minutes. AI is streamlining this process — but when efficiency skyrockets, do transparency and control fall behind? hubs.ly/Q03vQvw10

What if brand campaigns could deliver more than just a feel-good impression? Outcome-based marketing is making even the most traditional tactics measurable — tying brand lift to business impact. hubs.ly/Q03whVBQ0 #TheOutcome #PerformanceMarketing #CTVAdvertising

Attain’s latest data reveals convenience alone is not going to keep customers subscribed. As expectations evolve, loyalty is built on perceived value, relevance, and trusted brands. hubs.ly/Q03xHswd0

Remember when streaming freed us from scheduled TV? Well… it’s back on the calendar. From live sports to real-time comedy roasts, streamers are embracing appointment viewing — and brands are loving it. hubs.ly/Q03yg-yh0

“People don’t do what they say they’ll do,” says Jeff Zifrony, VP of Strategy at Attain. That’s why OutcomeHQ starts with real purchase behavior — and builds from there. Explore more on how the platform connects the dots — from audience to outcome: hubs.ly/Q03znrwy0

Agentic AI and real-time data aren’t the future — they’re already shaping campaigns in motion. Is your strategy built to keep up? hubs.ly/Q03zNwBC0

As users turn to AI agents instead of Google, “Google Zero” is forcing publishers, marketers, and brands to reimagine how they drive discovery, traffic, and conversions. Curious to learn more? Click here: hubs.ly/Q03BNDpj0

From hand-off to handshake: agencies are now embedded partners, co-owning strategy, execution, and measurable outcomes that matter culturally and commercially. hubs.ly/Q03CDh870

Inflation’s up. Confidence’s down. Travel plans? On pause. According to Attain, 63% of travelers say price is the #1 factor shaping where they go, as inflation, job market uncertainty, and declining consumer confidence put pressure on wallets. hubs.ly/Q03Drl2w0

Fueled by blockbusters like Jurassic World and Mission Impossible, AMC sales climbed 33% this summer. But Attain data reveals a paradox: only 37% of theatergoers rated their experience positively. Is this momentum built to last—or running on nostalgia? hubs.ly/Q03FCN0M0

AI is reshaping work—boosting efficiency, creativity, and insights. In our latest “How AI Will Change…”, Alena Morris, VP of Product at Kargo shares why human oversight still matters most for trust and impact. Read more 👉 hubs.ly/Q03LxTnm0

#Pickleball might be having its moment, but it’s also a signal. Consumers are craving connection, movement, and moments that happen offline, and our data reveals how they’re spending to get them. Read more here: hubs.ly/Q03NkMHH0

In this edition of The Outcome's "How AI Will Change..." series, Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, shares why automation and agentic media buying might deepen transparency challenges rather than solve them. hubs.ly/Q03Nzv7G0

We spoke with Ariadna Jacob, founder of Creator Genius, about how AI is reshaping social media marketing, why brands shouldn’t fear posting more often, and how tools like Sora are changing what’s possible for creators. hubs.ly/Q03Py-Pm0