☝️ Article #068 — how to make content decisions - mailchi.mp/articlegroup/2…

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☝️ Article #069 — cooperation is the highest form of competition - mailchi.mp/articlegroup/2…

☝️ Article #070 — marketing mad libs! - mailchi.mp/articlegroup/2…

☝️ Article #071 — the three-layer content method - mailchi.mp/articlegroup/2…

Have white papers seen their day in the sun? With all the content options available, follow this decision tree to see if a white paper is the best fit for your messaging: articlegroup.com/ideas/but-do-y… Article Group #marketing #marketing101

☝️ Article #072 — laws of storytelling and creativity - mailchi.mp/articlegroup/2…

☝️ Article #073 — we're hiring a storyteller! - mailchi.mp/articlegroup/2…

Build with, not for: Check out the Direct Philanthropy Starter Kit from AG's nonprofit sibling, AGO, to learn how you can shift power to local hands, work with the most effective movement leaders, and build long-term community power from the ground up. articlegroup.org/resources/fund…

Delivering effective creative work doesn't require awards — but we've built a tool that comes in very handy when judging your own concepts. #CannesLions #agencies articlegroup.com/ideas/never-mi…

Creating a product personality exercises the power of metaphorical language. What better way to find the right words than a game of Mad Libs? #productmarketing articlegroup.com/ideas/test-you…

Business decisions don’t develop in a vacuum. They’re ultimately the sum of individual human motivations, connections and decisions. articlegroup.com/ideas/spoiler-…

Are your communications monochronic or polychronic? People don't organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment. articlegroup.com/ideas/whats-on…

Not all audiences are created equal, and nobody's a category. To make a connection, consider how groups think about themselves. #productmarketing #audiencedevelopment articlegroup.com/ideas/to-reach…