When targeting Gen Z, marketers need to know they are a mobile-first generation. As their behavior differs vastly by market, @appannie takes a closer look at how to create a successful marketing strategy to win them over. hubs.ly/H0yCBVr0

During 2020, the Japanese market accounted for almost a quarter of mobile gaming revenues. If marketers want to scale their mobile games, app localization marks a vital step. hubs.li/H0yZ96c0

In their 2021 predictions, Forrester anticipates that B2C marketing will shift to loyalty-based efforts, targeting smaller, local communities. hubs.li/H0yYSb20

5G technology is set to enhance mobile user acquisition campaigns. Shorter app installation time and faster ad unit loading is set to contribute to reduced user churn. hubs.ly/H0yVPwn0

With nearly half of consumers saying they're excited about innovative mobile technology, retailers of all sizes are increasingly embracing mobile technology to enhance their customers' journey inside their stores and online. hubs.li/H0yZ9PK0

Retail e-commerce in LATAM has shown significant growth in recent years. In fact, it’s predicted that the sector will grow by 19.4% YoY in 2021, to a value of $83.63b. hubs.li/H0zvKGB0

Every player in the mobile ecosystem can reap the rewards of rewarded ads. Read on to understand how to maximize their effectiveness and ensure you hit the right engagement rates. hubs.li/H0zBy3r0

According to Sensor Tower (formerly data.ai), consumer in-app spending reached $29.3b in 2020, a new peak for the mobile economy. Is your marketing budget following suit? hubs.li/H0zvKDg0

From preventing businesses from sharing personal information to tripling penalties for violations involving minors, this is how the California Privacy Rights Act of 2020 (CPRA), a.k.a "CCPA 2.0", will affect you once it takes effect in January 2023. hubs.li/H0zx3bz0

These creative strategies proved that mobile marketing has become a primary mode of conversion-oriented digital marketing. hubs.li/H0zMNm10

80% of Americans reported they would abstain from buying brand's products after seeing their ad near extreme content. We investigate how to reduce brand safety risks without shutting the doors to lucrative opportunities. hubs.li/H0B7Ns00

With 2020 dominated by the pandemic influencing people to spend even more time on mobile, businesses across a variety of industries are expected to continue investing more of their budget in in-app ads during 2021. hubs.li/H0B3QsJ0

To understand the full customer lifecycle, enabling view-through attribution (VTA) goes a long way. One of our most read articles illustrates the benefits and (presumed) pitfalls of VTA. hubs.li/H0zPGXq0

The Americans With Disabilities Act (ADA) was approved by federal courts in the US, making it mandatory for apps in the US to be accessible by those with disabilities. Here's how you can capture a wider market and avoid legal hassles. hubs.li/H0Bs7wZ0

We're excited to partner with AppRadar and TOM Medications on a webinar to discuss holistic mobile growth strategies across multiple channels, and how marketers can combine ASO with paid campaigns. Register for the free webinar here: hubs.li/H0BxDW10

From next January onwards, Apple will be cutting the App Store commissions from 30% to 15% for smaller devs who earn up to $1m. This move is expected to provide a “lifeline” for ad-supported apps as well. hubs.li/H0Bs8sq0

Over 80% of Chinese gamers are using smartphones to play games, so it should come as no surprise that China could account for up to 40% of global mobile gaming revenues by the end of the year. hubs.li/H0BrYrD0

You don't want to miss this webinar! Learn why, and how, you should consider app store optimization when running paid campaigns. Click below to register and learn from the panel of experts from TOM Medications, App Radar, and Applift. hubs.li/H0BHnLT0

📢 We are going live in 3 hours, so this is your last chance to register for our webinar discussing best practices when synergizing app store optimization (ASO) and paid campaigns. Click below to register. hubs.li/H0BHnM40

As the year is coming to an end, we've reviewed how data privacy regulations have evolved on a global scale. Read on to keep your mobile campaigns compliant in 2021. hubs.li/H0BM8N70