I just published “Hello 40, and Thanks in Advance” medium.com/p/hello-40-and…

Twitter hiatus over.

A3) First, a huge apology to everyone. I am traveling and off by an hour. #measurePR

A3) SO SORRY I'm so late #measurePR

A3) There wasn't a lot of #PRTech when I started out. We still had Bacon's Books :-/ so I remember embracing tech with open arms. #measurePR

A4) Know that the tech is only a tool to help you, not do your job for you. You still have to put in the work. #measurePR

A4) If you're looking for a tool to automate everything you do, you are looking to be replaced. #MeasurePR

A4) That said, don't be afraid of tech. Force yourself to go on a spreadsheet diet and see tools you'll naturally gravitate towards. #measurePR

A4) You would be very valuable to your organization if you offered to research and build a #PRTech stack. Know that term because we're all about to get beat over the head with it. #measurePR

A5) I would say by sentiment and engagement. #measurePR

A6) Keep walking, even when you don't feel you can take another step. You'll get where you want to go. #measurePR

A6) Focus on what you're doing, work smart, and work hard. Hard work is always rewarded in the end. #measurePR

A7) respectfully disagree. We're WAY behind every other area of marketing. PR is deprived of advanced tools that further the profession. #measurePR

A7) That said, here are my favs right now: IrisPR (duh) HubSpot @AirPR and CoverageBooks old account #measurePR

A7) And don't shy away from good 'ol Google Analytics. #measurePR

A7) The biggest challenge PR has right now is we're seeing an influx of tools that automate bad habits. #resist. #measurePR

A8) We're offering a measurement framework package right now that shows you how to prove ROI in PR. DM me if interested. #measurePR

PR Clients Are Demanding These 4 Things From Agencies hubs.ly/H0bDbpy0

PR Clients Are Demanding These 4 Things From Agencies hubs.ly/H0bDchZ0

“Don’t Call Me A ‘Mompreneur’” by medium.com/p/don-t-call-m…