Aly Saxe (@aly_saxe) 's Twitter Profile
Aly Saxe

@aly_saxe

Founder and CEO of @IrisPRSoftware. Mom to Lola and Sophie. Any time left over is spent on a yoga mat or running on a trail.

ID: 14716024

linkhttp://www.irispr.com calendar_today09-05-2008 17:51:42

1,1K Tweet

966 Followers

476 Following

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A3) There wasn't a lot of #PRTech when I started out. We still had Bacon's Books :-/ so I remember embracing tech with open arms. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A4) Know that the tech is only a tool to help you, not do your job for you. You still have to put in the work. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A4) That said, don't be afraid of tech. Force yourself to go on a spreadsheet diet and see tools you'll naturally gravitate towards. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A4) You would be very valuable to your organization if you offered to research and build a #PRTech stack. Know that term because we're all about to get beat over the head with it. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A7) respectfully disagree. We're WAY behind every other area of marketing. PR is deprived of advanced tools that further the profession. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A7) The biggest challenge PR has right now is we're seeing an influx of tools that automate bad habits. #resist. #measurePR

Aly Saxe (@aly_saxe) 's Twitter Profile Photo

A8) We're offering a measurement framework package right now that shows you how to prove ROI in PR. DM me if interested. #measurePR