Spain has as many top 100 engineering companies as Germany, exports more aircraft than the UK, and more machinery and chemicals than Russia (which has 13 years less life expectancy), yet idiots react by talking about tapas and wine. Just shows how powerful propaganda is.

Im building your next favorite brand. And I will share it here (in english). Good branding, storytelling and creating fans not followers through content and experiences to emotionally connect is going to be key the following decades. People have to care, otherwise it does not

“Design the room” Basics from Virgil Abloh on brand building.

Every great story happens in a perfectly crafted world. Dont forget this while building your brand.

Locked in. Building your next favorite brand. Stay tuned.

Literally me. When people ask me “what should I do to create better content, tell better stories or build bigger brands” I always answert the same: Go watch (good) movies. You need to grab people’s attention, connect emotionally and be remembered. That’s what movies do. Now

“Human made” is going to be a HUGE aspect of brands in the following decades.

Today. "As if everything were allowed". Get ready.

Introducing Alegal. Not another fucking restaurant. A brand, a world, a universe. From food and experience to a worldwide powerhouse. I'll share the process here. Stay tuned.

So Activision looked at the man that Directed Saving Private Ryan, the most realistic and brutal war film of all time, that directly inspired the Medal of Honor franchise, which spun off and created the Call of Duty franchise.... And said Fucking NO????

Vivir consiste en ser observador, una vida en la que no aprecias los pequeños detalles no es una vida que merezca ser vivida

When you smell a scent that takes you back to your childhood and it disappears after 3 seconds

We are open. We are not building a brand, we are building a world. A universe where the guests will be the heroes of their own stories. This is not another f*cking restaurant. If you want to build a brand, make sure you have a story to tell.

Branding and storytelling is the ultimate weapon. Your company - or the one you work for is going to die if you do not do this. Create your own world, experiences, codes... And make people think of you when they want a need solved. Make them look for YOUR PRODUCT, not just a

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How my 2026 is gonna be