Testing Testing

The year is 2021, IOS14 has started to roll out. Attribution is scarce. Agencies are finally looking at site revenue, Brand owners want more profit in their pocket, Aligned Growth Management emerges from the shadows. Ready to assist brands in need.

This ad took my client Withco Cocktails from $1,500 to 8k / day in revenue. Sold out all their inventory, all from this video. Here's some analysis why I think it worked 👇👇

No one I'd rather build with than the Aligned Growth Management team 🤘🤘🤘

We generated 400+ UGC creatives in Q2 from our influencer programs for 8 figure eCommerce brands. We've changed our process over and over again until it produces creative that converts. There's 3 phases of what we call our "Influencer Roadmap" 👇

"How many posts a week will we get from Influencers?" GREAT QUESTION, It Depends on the category Fashion / Apparel you're going to get LOTS of posts, Why? Because creators are wearing your stuff out and about and it doesn't need a dedicated post.

You don’t need another SAAS tool to make influencer marketing work. You’re paying 2k / mo for SAAS tools just to collect DUST. You know what you actually need? Either 1 of 3 things:

Influencer marketing isn’t hard. There’s variables you you need to test and be consistent - the outreach message/ volume - the product value gifting - potentially a fixed budget per post A client of ours struggled signing creators internally, we signed 206 influencers in

My team sponsored 66 influencers for HexClad's Black Friday & Cyber Monday, Here are some of the results: 1.6M in Organic Impressions CPM’s: $45 (high but expected) 70+ posts Here are some insights we’re taking away👇