Distribution that compounds: Embed a referral link inside your product. Reward users fast. Make sharing frictionless. If it takes more than 10 seconds to share - you lost them.

Users don’t care about features. They care about what happens to them.

Launch before you're ready. You’ll never be ready anyway.

First $100: your friends buy it. First $1,000: strangers buy it. First $10,000: strangers promote it for you. Distribution is not a marketing channel. It's a network effect you build.

Imagine selling without: ✖️ paid ads ✖️ cold DMs ✖️ SEO grind Just users who love your product, getting rewarded to tell others. Referrals aren't a hack. They're how real products grow.

Paid ads are noisy. Cold emails are ignored. But a message from a trusted friend? That’s how real trust is transferred. That’s why affiliate-driven growth feels so natural.

Time to boost our SaaS MMR! Been stagnant at a few K/month for too long 📈 Kicking off marketing with Refgrow (Alexander Belogubov 🇺🇦 🙏🏻) for our new affiliate program. Help promote & earn lifetime commissions! Affiliate link below 👇 #AffiliateMarketing #MRR #Growth

Before launching, I used to think: "How can I find customers?" After launching: "How can my customers find more customers for me?" One mindset shift. Whole different game.

You’re one good distribution channel away from a whole different life.

Day 1: "I'm a genius." Day 2: "I'm a fraud." Day 3: "This might actually work." Day 4: "This is hopeless." Welcome to building your own thing. Stay in the game long enough. The graph will eventually go up.

Growth isn’t viral. Growth is built.

People don’t share good products. They share obvious products.

Most SaaS founders focus on CAC. But the real question is: How many users bring more users? If 1 user brings 2 — you don't have a CAC problem anymore. You have a compounding machine.

I used to think affiliate marketing was about chasing influencers. Now I know it’s about activating your most loyal users. They don’t need thousands of followers. They just need a reason and a link.