Want to get #ActiveAgers to buy your product? In-store sampling can be an effective way to reach them, generate trial and drive purchase.

Tied into the opportunity of in-store sampling, the majority of #ActiveAgers are open to making unplanned purchases. Good labeling and package design also important as older adults cruise the aisles while grocery shopping.

#ActiveAgers are somewhat prepared for emergencies but opportunities exist for brands such as Generac and Honda Generators to target older adults with their applicable products.

If you believe that #ActiveAgers aren't shopping online, think again. Almost 2/3 are subscribed to Amazon and almost half of them are taking advantage of Prime Day specials.

The vast majority of #ActiveAgers have been part of some type of scam as they are often viewed as easier targets. However, most older adults are fairly confident in their ability to detect them.

Most recently he was suffering through back pain but apparently he found relief as he is now able to enjoy a ride at his favorite amusement park. Gotta love the world's most recognizable #ActiveAger!

The majority of #ActiveAgers will be tuning into the upcoming #OlympicGames and the ads are always great to watch. It will be interesting to see how many of them will be inclusive of older adults who are often the largest spenders in many categories.

Here he is again! The most recognizable #ActiveAger in the world! This time he is somehow involved in the construction business. The man can do anything!

Over 80% of #ActiveAgers are practicing self-care as they get older. apparently meditation, yoga and pilates are just for-stressed out younger adults.

#ActiveAgers have changed their in-person shopping habits compared to pre-COVID days. They are looking for deals as well as supporting independent and often local retailers.

Over half of #ActiveAgers own pets, representing a big opportunity for pet food and supply companies for marketing purposes (especially for #EmptyNesters who treat their pets a true family members).

#ActiveAgers are fairly split when it comes to how they react to new studies that relate to what we eat. While studies may reveal new data related to what we consume, don't assume that the majority of older adults will take it seriously and act upon the findings and advice.

Thanks to Gary Drenik and Forbes for including me in this article related to the rapidly changing expectations of older adults in their food and dining expectations. forbes.com/sites/garydren…

Some surprising results from a recent survey that probed changes to media consumption. Of particular note is that printed book and television are on the decline with some #ActiveAgers while others are consuming more. Important for marketers to understand these behavior changes.

Interesting stats as over half of #ActiveAgers have provided financial assistance to friends and family while over 1/4 have received assistance. This highlights the the diverse financial well-being of older adults.

#ActiveAgers are definitely keen on improving their physical health, with almost half either having a personal trainer or are interested in getting one. Equinox Planet Fitness and ymca take notice!

Almost 70% of #ActiveAgers have been part of a data breach and most are taking action to hopefully thwart future attempts. Older adults are concerned about their privacy and security and anything that a brand can do to help alleviate these concerns will go a long way with them.

Over half of #ActiveAgers are members of a Retail Club or Warehouse Store and about 1/4 of their shopping is done at these outlets. Opportunities for retailers like Costco Sam’s Club to solve for the unmet needs of older adults as it relates to their purchases.

#ActiveAgers believe that AI will have an impact on many aspects of their lives including areas related to longevity. Companies building their AI-powered products should keep this lucrative market in mind from product conception to trial and ultimately sales.

In one of our more fun polls, we found (not surprising to me!) that the majority of #ActiveAgers prefer the Waterfall style when installing their toilet paper rolls. Perhaps brands like @Charman, Cécile Cotton and Quilted Northern® will use this info for marketing purposes......