Sports marketing leaders from the Golden State Warriors, State Farm, the NFL and more will take the stage at ADWEEK Brand Play to unpack the trends, techniques and tools you need to break into the space. 💥 Grab your virtual pass. adweek.it/3UIuskV

Britvic’s soft-drink brand Tango produced some of the most celebrated and comical British ads of the 1990s. To reach a new generation, the brand and its agency VCCP London are returning to that humorous heritage with a “dangerously potent” platform. adweek.it/3Ww3KNP

🐎 BBH invited us into its hallowed halls to grill its employees for this year’s edition of our annual video quiz show, Kentucky Derby Horse or Ad Agency? This is the hardest edition that we’ve ever done - how many can you get right? adweek.it/4dm7CH5

For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. adweek.it/4bmYS1G

Meta believes short-form videos are the future.

At its NewFronts presentation Thursday, the tech giant revealed a slew of artificial-intelligence-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. adweek.it/3QuVfym

🎈 Airbnb launched Icons, a new category of experiences influenced by big names in music, film, television, art, sports and more. Through a mix of market data and cultural moments, the brand is creating these experiences to drive higher consideration for new consumers.…

As student-led protests over the ongoing Israel-Hamas War roil college campuses, the major news networks have largely been prevented from broadcasting. In their absence, student journalists are stepping up to be the eyes and ears for outlets. adweek.it/4a2AG3h

Surround yourself with inspiring brand leaders and creative thinkers at ADWEEK’s ultimate brand building and marketing experience in Phoenix, Arizona. Immerse yourself in the #Brandweek experience this September 23–26. adweek.it/3WkGjqw

These CBS series may go by different titles, but they are all Survivors. adweek.it/4dmyxCA

This week, the agency world is flooded with news of acquisitions, rebrands and new feature launches. adweek.it/4biQEYj

New Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator adweek.it/3QPLwTR via ADWEEK

Snapchat unveiled AR extensions that let advertisers integrate AR Lenses into Snap’s ad products, including Snap Ad. The platform, which touts 800M MAU globally, also announced a new home for sports content ahead of this year’s Olympics.

adweek.it/4aX81hx ADWEEK

Snapchat showcased its augmented reality and generative AI capabilities to ad buyers during its NewFronts presentation. adweek.it/3JHmr9k

🏋️‍♂️ Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. adweek.it/4a4ebuQ

New: The Atlantic unveiled a group subscription product last summer, which has focused on reaching college students through their universities.

In its first year, the publisher signed up 75+ schools and is reaching 500,000 students.

For @ADWEEK: adweek.com/media/the-atla…

The Atlantic launched the first group subscription product last summer, which has focused almost exclusively on reaching college students. Since then, it has signed up more than 75 schools to participate in the program, reaching more than 500,000 students. adweek.it/44qFBtR

Paramount is looking to make measurement moves ahead of the TV upfront. Today, Paramount announced it’s partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. adweek.it/4a4IrGa

Audiences and sponsorship for women’s sports grow in spite of a scattered broadcast landscape, not because of it. adweek.it/49YhfIV