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At the Future of Work conference, Rishad Tobaccowala, former chief strategist and growth officer at Publicis, predicted a “very significant agentic workforce” by the end of 2026. bit.ly/3HVhpsb

Fun (perhaps not) Friday read: The future of work is already here—and it includes AI agents applying for entry-level jobs. One startup is lobbying LinkedIn to reinstate its bot employees. Backers include Choice Hotels execs and Rishad Tobaccowala. I’ve got the details ⤵️

Retail media has reached a critical juncture as companies that launched advertising businesses in recent years now face pressure to demonstrate results. bit.ly/3HBRsOf

An existing partnership between measurement platform EDO and TelevisaUnivision is set to grow with the addition of consumer behavioral measurement of TV ads. bit.ly/4e4vM9F

TNT Sports and DAZN have teamed up to broadcast FIFA Club World Cup matches, with TNT airing 24 games across its channels and DAZN streaming all 63 matches from June 14-July 13, despite concerns over ticket sales. bit.ly/4e1VeNd

Okay, but Kerrygold — where was our invite to the butter brand trip?! bit.ly/3FVyhhW

Amazon is expanding transparency for advertisers on its live shopping platform by integrating Amazon Live signals into Amazon Marketing Cloud (AMC). bit.ly/4e7Pod9

Southwest Airlines has launched a new ad campaign highlighting their newly introduced seat selection feature which might not seem earth-shattering to most, but apparently warrants a celebration in their latest spot. bit.ly/4kN3fIk

Cannes Lions is expanding its creator recognition through new award categories, though this acknowledgment has lagged behind creators' cultural impact and proven influence on consumer behavior. bit.ly/4n2yDnF

Digital payment giant PayPal is introducing shoppable ads on publisher sites that enable users to buy directly from the ad without leaving the publisher’s site or app. bit.ly/3FOt1Nb

As adland takes over the French Riviera for the Cannes Lions Festival of Creativity this week, agency leaders are preparing to confront the promises—and pitfalls—of an industry in flux. bit.ly/3FXXMza

As the industry convenes at the 2025 Cannes Lions Festival of Creativity, marketing executives want conversations on the ground to go beyond buzzwords. bit.ly/3TntQzA

The Cannes Lions International Festival of Creativity received 26,900 award submissions for 2025, up less than 1% compared to last year’s tally. bit.ly/4jOPMhJ

Amazon Ads and Roku partnered to create the largest connected TV network in the U.S., reaching 80 million households through Amazon's demand-side platform. bit.ly/3ZzQsR0

Havas has launched "Beyond the Brief" at Cannes Lions, challenging traditional views of creative talent by highlighting neurodivergent minds as the creative industry's future. bit.ly/3ZAtRUt

DoorDash and Uncrustables will sponsor "Fastest Six Weeks in Sports," the first Next Is Now docuseries project examining women's basketball from March Madness to WNBA season start. bit.ly/3ZzsK7p

James Kelm is Roku’s new vice president of product, advertising, and media. Kelm joins Roku from neighborhood social media application Nextdoor. bit.ly/3ZuC903

Like advertisers from Coca-Cola to Google, Apple faced criticism for appearing to prioritize technology over human creativity. However, at Cannes Lions, Apple marketing leader Tor Myhren championed human creativity as the industry's salvation. bit.ly/45kwAoG

Stagwell has launched Unreasonable Studios (UNR), a new production company that combines three of its creative agencies—Anomaly Content & Entertainment (ACE), Locaria and Wolfgang Studios—into one global team. bit.ly/3FZ7FN1

At the Cannes Lions Festival, dentsu announced the launch of dentsu Anime Solutions and expanded its sports entertainment initiatives globally, with Yoshinobu Ise leading as global head. This move reflects the growing convergence of sports and anime in marketing, particularly