From future-proofing advocacy campaigns to using AI to improve SEO and word choice, experts at #DMAS25 dove into the ways digital media is changing and how communicators can strengthen and evolve their skillsets along with it. Thanks to PublicAffairsCouncil for hosting this event!

We’re expanding our public affairs expertise with the addition of Teressa Wykpisz-Lee as Senior Vice President, Public Affairs Practice Lead. 👏 Her strong expertise will help drive innovative strategies and winning results for clients. bit.ly/45zJb7D

From emerging platforms to the growing role of generative AI, social media continues to evolve how communicators tell stories. On World Social Media Day, we’re celebrating the individuals behind the campaigns. Tag a social media professional in the comments who inspires you. ⬇️

Artificial intelligence is changing how we find information—and how we connect with audiences. Adfero’s VP of Digital Strategy, Steve Roney, shares how communicators can strategically place credible content in this new environment. bit.ly/3I6Vsqq

Crafting content for various platforms isn’t a one-size-fits-all approach. Communicators must align their messages with a platform’s tone, audience, and content style to make an impact. Read more from Adfero’s Bridget Connolly: bit.ly/4540uwU

Adfero’s SVP and Public Affairs Practice Lead Teressa Wykpisz-Lee moderated a virtual discussion with Scoop News Group - @scoopnewsgroup.bsky.social’s Billy Mitchell on how AI is transforming the federal landscape. See what it means for communicators across the industry. bit.ly/41eVovu

AI now influences what shows up in search results and where—and your communications strategy should leverage this change. Adfero’s VP of Digital Strategy, Steve Roney, shares tips for communicators on how to lead the conversation in this new environment.

Digital advocacy has evolved from banner ads to data-driven campaigns—and AI is leading the next shift. Adfero’s VP of Digital Strategy, Steve Roney, shares more on how communicators can use AI strategically without losing message, timing and trust. bit.ly/461F9mQ

The fall policy agenda is already shaping the media landscape for communicators. Adfero’s SVP and Public Affairs Lead, Teressa Wykpisz-Lee, highlights key developments and outlines how communicators can adapt their strategies to drive impact. Swipe through to learn more. ➡️

Introducing Between the Lines, Adfero’s new series hosted by CEO Steve Lombardo. Each episode features timely conversations with media and communications experts on how the industry is changing and what leaders need to know.

Our first guest on Between the Lines is Katty Kay, U.S. Senior Correspondent for BBC Studios. Stay tuned for our conversation with Katty, launching next week!

In today’s media landscape, credibility is crucial. In the first episode of Between the Lines, CEO Steve Lombardo sat down with BBC Studios’ Katty Kay to discuss how the media and their audiences demand authenticity today. See more: bit.ly/3Iy4du0

What did #ClimateWeekNYC signal for the energy industry? This year’s conversations highlighted how quickly the landscape is changing – and why clear communication matters more than ever. Swipe through for more insights from Adfero’s Rebecca Walker.

Capturing an audience’s attention is one of today’s biggest challenges. BBC Studios’ @KattyKay explains why the media and communicators must meet audiences where they are to break through the noise.

Join us in welcoming Ben Angle as Senior Counselor. 👏 With 20+ years of experience in linear TV advertising and campaign planning, Ben brings creativity and data-driven expertise that will support our clients across the Health, Public Affairs and Energy & Agriculture practices.

Next up on Between the Lines, Steve Clemons, Editor-at-Large of @TheNatInterest, joins us for a conversation on audience behaviors, the rise of AI and the media’s evolution. Stay tuned for the full episode release coming soon!

Tailoring content to match audience behavior is key for communicators to master, but more can be done. In Between the Lines, Steve Clemons explains how communicators can better connect with audiences in a changing media landscape. See more: bit.ly/48YueO0

AI is everywhere, but did you know, we can leverage this tool and still keep the human touch? On Between the Lines, Steve Clemons shares how AI is reshaping the way communicators approach their work. Watch the full episode: bit.ly/47B0x4o

User behavior changes fast on social media—and the algorithms follow. If your content doesn’t evolve too, it risks getting lost in the shuffle. Adfero’s Amber Hord shares three ways public affairs teams can adapt to stay relevant and drives results. bit.ly/3L67yl2

Stay tuned for our next episode of Between the Lines. 👀 Steve Lombardo, CEO of Adfero, sits down with Alex Schriver, SVP of Public Affairs at @phrma, to discuss various topics—from challenges facing communicators to common misconceptions about D.C. and the pharma industry.