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‘The machine is, of course, amoral. It optimises for whatever “conversions” it is told to pursue: installs of Angry Birds; sales of saris made by village women; voters signing up for a Donald Trump rally.’ Donald MacKenzie on digital advertising: lrb.co.uk/the-paper/v46/…

Donald MacKenzie discusses our project's work in his da Vinci Medal Address, thanking The Society for the History of Technology (SHOT) for this honour. Check out his talk which has just been published in the Journal Technology and Culture: muse.jhu.edu/article/933102

Almost new! Intermediaries, mediators and digital advertising’s tensions AdTech Addie McGowan Donald Mackenzie and Koray Caliskan tandfonline.com/doi/full/10.10…