Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile
Advertising & Media Psychology (U of Vienna)

@adme_univie

Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being

ID: 1306218127617818624

linkhttps://advertisingresearch.univie.ac.at calendar_today16-09-2020 13:09:01

508 Tweet

530 Followers

285 Following

Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Jára Kaňková, Anja Stevic, Alice Binder, & Jörg Matthes show via 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO & connection overload (vs. just started using it). 👉🏼 doi.org/10.1177/146144…

📢 Publication 📢

<a href="/JaraKankova/">Jára Kaňková</a>, <a href="/StevicAnja/">Anja Stevic</a>, <a href="/_AliceBinder/">Alice Binder</a>, &amp; Jörg Matthes show via 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO &amp; connection overload (vs. just started using it).

👉🏼 doi.org/10.1177/146144…
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📢 Publication 📢 Andreas Nanz, Ruta Kaskeleviciute, Marlis Stubenvoll, & J. Matthes test how pol predispositions (political interest, avoidance) & content perceptions (relevant, like-minded, cross-cutting) relate to skimming vs throrough processing of pol info. 👉🏼 doi.org/10.1080/216708…

📢 Publication 📢

<a href="/AndreasNanz/">Andreas Nanz</a>, <a href="/kaskeleviciute/">Ruta Kaskeleviciute</a>, <a href="/marlis_st/">Marlis Stubenvoll</a>, &amp; J. Matthes test how pol predispositions (political interest, avoidance) &amp; content perceptions (relevant, like-minded, cross-cutting) relate to skimming vs throrough processing of pol info.

👉🏼 doi.org/10.1080/216708…
MEDİAD (@mediadjournal) 's Twitter Profile Photo

Join us at the 2nd International Media, Digital Culture and Religion Congress! 🎙️ Invited Speaker: Prof. Dr. Jörg Matthes (University of Vienna) 📢 Stigmatized Online: Muslim Reactions to Terrorism Narratives on Social Media 📍 IBU 🔗congress.mediadjournal.org #MDCRC2025

Join us at the 2nd International Media, Digital Culture and Religion Congress!

🎙️ Invited Speaker: Prof. Dr. Jörg Matthes (University of Vienna)

📢 Stigmatized Online: Muslim Reactions to Terrorism Narratives on Social Media

📍 IBU 

🔗congress.mediadjournal.org

#MDCRC2025
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📢 Publication 📢 Alice Binder et al analyzed TV series & movies named by 🇦🇹 kids & parents, revealing that unhealthy food dominates & further that characters' nonverbal evaluation of food items is prominently linked to its nutritional classification. 👉🏼doi.org/10.1016/j.jneb…

📢 Publication 📢

<a href="/_AliceBinder/">Alice Binder</a> et al analyzed TV series &amp; movies named by 🇦🇹 kids &amp; parents, revealing that unhealthy food dominates &amp; further that characters' nonverbal evaluation of food items is prominently linked to its nutritional classification.

👉🏼doi.org/10.1016/j.jneb…
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 New Pub 📢 Contrary to popular claims of user desensitization, Rinat Meerson, Koban, & Matthes suggest that more frequent exposure to digital hate tends to be linked over time to greater feelings of personal responsibility to intervene against it. 👉🏼 doi.org/10.1093/jcmc/z…

📢 New Pub 📢

Contrary to popular claims of user desensitization, <a href="/RinaMeerson/">Rinat Meerson</a>, Koban, &amp; Matthes suggest that more frequent exposure to digital hate tends to be linked over time to greater feelings of personal responsibility to intervene against it.

👉🏼 doi.org/10.1093/jcmc/z…
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📢New Pub📢 Rinat Meerson, Koban, & Matthes review bystander research on platform-led content moderation, highlighting theoretical heterogeneity, a dominant focus on cognitions, & lacking attention to content, moderation, context, & individual features. 👉🏼doi.org/10.1080/136911…

📢New Pub📢

<a href="/RinaMeerson/">Rinat Meerson</a>, Koban, &amp; Matthes review bystander research on platform-led content moderation, highlighting theoretical heterogeneity, a dominant focus on cognitions, &amp; lacking attention to content, moderation, context, &amp; individual features.

👉🏼doi.org/10.1080/136911…
JMCQ (@jmcquarterly) 's Twitter Profile Photo

Kaskeleviciute, Knupfer & Matthes investigated the effects of #terrorism news on attitudes and stereotypes about #Muslims. Differentiated news helps! It increases attitudinal differentiation of Muslims from terrorists. journals.sagepub.com/doi/abs/10.117…

Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 New Publication 📢 Originating from a classroom project, Melanie Saumer, Ariadne Neu, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jörg Matthes examine the persuasiveness of health content presented by human vs. 2 kinds of CGI influencers. 👉🏼 doi.org/10.5817/CP2025…

📢 New Publication 📢

Originating from a classroom project, <a href="/MelanieSaumer/">Melanie Saumer</a>, <a href="/AriadneNeu/">Ariadne Neu</a>, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, &amp; Jörg Matthes examine the persuasiveness of health content presented by human vs. 2 kinds of CGI influencers. 

👉🏼 doi.org/10.5817/CP2025…
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⏰ Call for Papers ⏰ Jörg Matthes, Terry Flew, & Jingyuan Shi edit a special issue on "Trust in Generative AI: Foundations, Drivers, and Implications" at the Journal of Broadcasting & Electronic Media. Excited for many brilliant submissions! 👉🏼tinyurl.com/ab5zkdk3

Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Jörg Matthes et al. examined among 🇺🇸 & 🇮🇩 youth how exposure to online hostility, depending on prior victimization & online social support, is related to willingness to engage & avoid online discussions, as well as to intervene. 👉🏼 doi.org/10.1016/j.chb.…

📢 Publication 📢

Jörg Matthes et al. examined among 🇺🇸 &amp; 🇮🇩 youth how exposure to online hostility, depending on prior victimization &amp; online social support, is related to willingness to engage &amp; avoid online discussions, as well as to intervene.

👉🏼 doi.org/10.1016/j.chb.…
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Melanie Saumer, Kevin Koban, & Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary for a female science communicator with varying ethnic & LGBTQIA+ identity cues. 👉🏼 doi.org/10.1177/146144…

📢 Publication 📢

<a href="/MelanieSaumer/">Melanie Saumer</a>, Kevin Koban, &amp; Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary for a female science communicator with varying ethnic &amp; LGBTQIA+ identity cues.

👉🏼 doi.org/10.1177/146144…
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

👩‍🔬 ICA Time 👨‍🔬 Howdy! We're excited for Day 1 of #ica25 talks, including some from us about - global publishing - digital hate perpetrators & annotation - anti-smoking campaigns - dating anxiety - bystander responses toward online sexism & homophobia - generative AI literacy

👩‍🔬 ICA Time 👨‍🔬

Howdy! We're excited for Day 1 of #ica25 talks, including some from us about  

- global publishing
- digital hate perpetrators &amp; annotation
- anti-smoking campaigns
- dating anxiety
- bystander responses toward online sexism &amp; homophobia
- generative AI literacy
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

👨‍🔬 ICA Time 👩‍🔬 Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about - security-related news consumption - digital hate interventions - social media mental healthfluencers

👨‍🔬 ICA Time 👩‍🔬

Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about

- security-related news consumption
- digital hate interventions
- social media mental healthfluencers
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

👩‍🔬ICA Time👨‍🔬 Day 3 at #ica25 is up, with us presenting on - digital hate victimization - bystander intervention - gen AI use - digital disconnection - environmental & health influencers - strategic mainstreaming - greenwashing - visual attention to online incivility/intolerance

👩‍🔬ICA Time👨‍🔬

Day 3 at #ica25 is up, with us presenting on

- digital hate victimization
- bystander intervention
- gen AI use
- digital disconnection
- environmental &amp; health influencers
- strategic mainstreaming
- greenwashing
- visual attention to online incivility/intolerance
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

👩‍🔬 ICA Time 👨‍🔬 Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with Giao Nguyen talking about discursive consequences of frequently witnessing social media hostility.

👩‍🔬 ICA Time 👨‍🔬

Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with <a href="/ngquynhgiao_/">Giao Nguyen</a> talking about discursive consequences of frequently witnessing social media hostility.
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

It's been an intense few days at #ica25 ... in many regards! Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)! Safe travels to everyone! See y'all next year in Cape Town!

It's been an intense few days at #ica25 ... in many regards!

Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)!

Safe travels to everyone! See y'all next year in Cape Town!
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Anne Reinhardt et al (incl Jörg Matthes) tested in a online experiment across 🇦🇹🇩🇰🇫🇷🇷🇸 whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. 👉🏼 doi.org/10.1016/j.chb.…

📢 Publication 📢

<a href="/anne__reinhardt/">Anne Reinhardt</a> et al (incl Jörg Matthes) tested in a online experiment across 🇦🇹🇩🇰🇫🇷🇷🇸 whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions.

👉🏼 doi.org/10.1016/j.chb.…
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

🏆 Awards 🏆 At #ica25, we also celebrated our awardees! Former member Ruta Kaskeleviciute (now IfKW Munich) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & Melanie Saumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations 🥳🥳🥳

🏆 Awards 🏆

At #ica25, we also celebrated our awardees!

Former member <a href="/kaskeleviciute/">Ruta Kaskeleviciute</a> (now <a href="/ifkw_lmu/">IfKW Munich</a>) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban &amp; <a href="/MelanieSaumer/">Melanie Saumer</a> got the Top Faculty Paper Award from the Mobile Comm Div.

Congratulations 🥳🥳🥳
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Kathrin Karsay, Marina F. Thomas, & Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. 👉🏼 doi.org/10.1037/ppm000…

📢 Publication 📢

<a href="/KathrinKarsay/">Kathrin Karsay</a>, Marina F. Thomas, &amp; Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery.

👉🏼 doi.org/10.1037/ppm000…
Advertising & Media Psychology (U of Vienna) (@adme_univie) 's Twitter Profile Photo

📢 Publication 📢 Sofie_Vranken et al. content-analyzed #smokefree intervention messages by 🇧🇪 adolescents, finding a focus on vaping, reliance on negative outcome expectations & descriptive norms, & use of basic heuristic cues for message appeal. 👉🏼 doi.org/10.1016/j.socs…

📢 Publication 📢

<a href="/SofieVranken_/">Sofie_Vranken</a> et al. content-analyzed #smokefree intervention messages by 🇧🇪 adolescents, finding a focus on vaping, reliance on negative outcome expectations &amp; descriptive norms, &amp; use of basic heuristic cues for message appeal.

👉🏼 doi.org/10.1016/j.socs…