
Advertising & Media Psychology (U of Vienna)
@adme_univie
Research Group @ipkw_univie, @univienna. Hybrid Forms of Advertising and Children | Environmental Advertising | PolCom | Digital Media & Well-Being
ID: 1306218127617818624
https://advertisingresearch.univie.ac.at 16-09-2020 13:09:01
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📢 Publication 📢 Jára Kaňková, Anja Stevic, Alice Binder, & Jörg Matthes show via 2-wave quasi-experiment that long-term BeReal use is linked to friendship satisfaction (vs. no use), and lesser FOMO & connection overload (vs. just started using it). 👉🏼 doi.org/10.1177/146144…


📢 Publication 📢 Andreas Nanz, Ruta Kaskeleviciute, Marlis Stubenvoll, & J. Matthes test how pol predispositions (political interest, avoidance) & content perceptions (relevant, like-minded, cross-cutting) relate to skimming vs throrough processing of pol info. 👉🏼 doi.org/10.1080/216708…



📢 Publication 📢 Alice Binder et al analyzed TV series & movies named by 🇦🇹 kids & parents, revealing that unhealthy food dominates & further that characters' nonverbal evaluation of food items is prominently linked to its nutritional classification. 👉🏼doi.org/10.1016/j.jneb…


📢 New Pub 📢 Contrary to popular claims of user desensitization, Rinat Meerson, Koban, & Matthes suggest that more frequent exposure to digital hate tends to be linked over time to greater feelings of personal responsibility to intervene against it. 👉🏼 doi.org/10.1093/jcmc/z…


📢New Pub📢 Rinat Meerson, Koban, & Matthes review bystander research on platform-led content moderation, highlighting theoretical heterogeneity, a dominant focus on cognitions, & lacking attention to content, moderation, context, & individual features. 👉🏼doi.org/10.1080/136911…



📢 New Publication 📢 Originating from a classroom project, Melanie Saumer, Ariadne Neu, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jörg Matthes examine the persuasiveness of health content presented by human vs. 2 kinds of CGI influencers. 👉🏼 doi.org/10.5817/CP2025…




📢 Publication 📢 Melanie Saumer, Kevin Koban, & Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary for a female science communicator with varying ethnic & LGBTQIA+ identity cues. 👉🏼 doi.org/10.1177/146144…





👩🔬 ICA Time 👨🔬 Here we go! Day 4 of #ica25 talks is about to start and we're closing our very own program with Giao Nguyen talking about discursive consequences of frequently witnessing social media hostility.



📢 Publication 📢 Anne Reinhardt et al (incl Jörg Matthes) tested in a online experiment across 🇦🇹🇩🇰🇫🇷🇷🇸 whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. 👉🏼 doi.org/10.1016/j.chb.…


🏆 Awards 🏆 At #ica25, we also celebrated our awardees! Former member Ruta Kaskeleviciute (now IfKW Munich) received the Kyoon Hur Dissertation Award by the Mass Comm Div + Kevin Koban & Melanie Saumer got the Top Faculty Paper Award from the Mobile Comm Div. Congratulations 🥳🥳🥳


📢 Publication 📢 Kathrin Karsay, Marina F. Thomas, & Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction/intentions/norms, finding only very limited effects of fitspiration imagery. 👉🏼 doi.org/10.1037/ppm000…


📢 Publication 📢 Sofie_Vranken et al. content-analyzed #smokefree intervention messages by 🇧🇪 adolescents, finding a focus on vaping, reliance on negative outcome expectations & descriptive norms, & use of basic heuristic cues for message appeal. 👉🏼 doi.org/10.1016/j.socs…
