New threats are rising, as 84% of #marketing chiefs believe #artificialintelligence (AI) and machine learning could impact #data security. loom.ly/1y5B_Nc

Sponsored #content from #influencers and content creators holds the attention of nearly half of younger #consumers compared to 18% of older generations. loom.ly/dZxoKi4

#YouTube Shorts was chosen because it allowed both alcohol #marketing and swipeable #content. loom.ly/hQBdXfk

#Walmart continues to inject Hollywood energy into its #holiday #marketing as it looks to put “the brand in culture and the culture in the brand." loom.ly/DmHwypM

With the new #AI enhancements to its Shopping platform, #Google could shore up stronger #advertiser interest around the crucial period. loom.ly/K0sT9Es

#Meta is in the midst of an intense race to win with artificial intelligence (#AI), a #technology that executives said is improving #advertising effectiveness and efficiency. loom.ly/LE64WzM

Through the tie-up, Princess Cruises will have an #AR activation called “Touchdown Treasure” that transforms the stadium and field into cruise line destinations like Mexico and Alaska. #tech loom.ly/lWgwMFA

Rao’s has seen its sauce become a part of the #popculture zeitgeist on #socialmedia and its profile rise after the $2.7 billion #acquisition of parent company Sovos Brands by the Campbell Soup Company in March 2024. loom.ly/LoWnkDQ

Throughout the season, #Etsy is engaging with #consumers through #podcasts and experiential activations, like a recent #holiday pop-up shopping experience in New York City, a first for the brand. loom.ly/LnBGq2U

Some companies drove an impact by executing specific tactics, whether related to purpose-driven #marketing, ambassador #partnerships, #media strategy or, in one case, simply not advertising at all. loom.ly/U46R1y8

The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year. loom.ly/3KDkDFQ

The 2024 holiday season showed that e-commerce is being reshaped by a #consumer who now prefers to transact on smaller screens and lean on generative #AI-powered services to shop more efficiently. loom.ly/QX_iY_w

Marketers rediscovered their brand-building appetites after an overcorrection toward performance #marketing, but too much #creative energy manifested in the realm of fleeting, directionless #social content. loom.ly/U46R1y8

#Inclusivity was one of the most successful strategies this year, as a raft of #ads targeted at women and girls scored high marks, aligning with a diversifying audience for the NFL. loom.ly/xKltep8

For those who have embraced the technology, 47% are seeing a large benefit for tasks such as #campaign evaluation and reporting. #AI loom.ly/eVlGWWY

#Instagram noted that 90 second+ Reels should be avoided, because, according to IG at the time, it had found that users were less interested in longer Reels, and it therefore didn’t recommend them as widely. loom.ly/GvzBiEs

Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads. #Tiktok loom.ly/s8FcIWo

Consumers primarily follow brands to ensure that they maintain awareness of the latest deals and promotions, and they’re less interested, overall, in product updates. Sales and offers should be a strategic priority in your posts. loom.ly/pNiUleQ

Ally will integrate into the league’s media coverage and invest with its broadcast partners, which is expected to help the company reach parity in its paid media spending on women’s and men’s sports sooner than expected. loom.ly/q0LQZEs

Digital advertising grew 14.9% year over year in 2024 to $258.6 billion, with video remaining the fastest-growing format and a segment now representing nearly a quarter of the market. loom.ly/S5jNyhU