Good Morning Twitter

The first step to building something great is tearing down what's not working.

It doesn't feel right at first, but it needs to be done.

Once you clear out the old junk, there's room for something new and better.

I still remember that January morning when I reached out to Taylin.

I thought he wouldn't reply but still decided to shoot my shot.

You'll never know what could happen if you don't ask for help.

Millions of terabytes of data are published every day.

By the time you learn about the latest marketing tactic, 1000s of others are using it.

Learn the basics and build on top of them with your creativity.

The most successful people were once called 'selfish'.

It's because they prioritized their own growth over everything else.

Be selfish with your time, energy and resources.

Put yourself first now so you can give more later.

I spent the month of August solving the wrong problem.

I thought I was having a sales problem when it was actually a volume problem.

Before you pivot, make sure you have all the data.

Every time I needed to name my price, I thought I was charging too much.

Now I see why.

The price wasn't the issue. My positioning was a*s.

1 marketing angle can make a huge difference between two similar products.

Choosing a niche is scary.

You feel like you're missing out on opportunities.

But by focusing on one small area, you'll make more money in the long run.

Don't be afraid to narrow your focus.

If you want something badly enough, there's only one thing stopping you from getting it:

One year of focused work.

But, most people won't do it because they're too busy chasing quick wins.

Don't be like them. Stay the course.

See you in the Digital Dorms 👀

Reaching out to Taylin in January has been the best decision of 2023.

It took me 9 months to go from zero income to making over $20k/month writing on X.

Mentors are the ultimate shortcut.

Books and podcasts can be addictive.

Especially when we're trying to avoid real work.

But here's the thing: avoiding doesn't make things go away. It just delays them.

So stop the mental m*sturbation and start taking real steps.

When I was working with 7 clients, I thought I made it.

But that made me work for 14+ hrs a day.

I had no time for health, friends or family.

Having a lot of clients doesn't mean you're successful.

The real success is having the least amount possible to hit your income goal.

Results are everything.

Clients don't care how you get there.

They just want their problems solved.

So focus on delivering and let go of the rest.

You solved a problem once, now multiply the solution.

Document how you solve problems to create:

• SOPs for your team
• Lead magnets
• Content

Solve it once, benefit forever.

Keep your friends close and your ex-coworkers closer.

Just reached out to some of my ex-colleagues for the research we're doing.

Would be insane if we end up signing their employers as clients.

Use every tool at your disposal.

Our #1 goal in doing ICP research:

Find 5-10 deep-rooted pain points to use as marketing angles.

• 1-1 interviews
• Podcasts
• Reddit

You poke your prospects with each to see which one hurts the most.

Once you find the winner, it's game on.

Massive progress comes from joining forces.

I'm in 2 communities right now:

1 for building a skill.
1 for building a business.

Each group helps me solve bottlenecks, keep myself accountable, and make the process a team sport.

You're only as strong as your circle.

You're not writing a novel, so stop clearing your throat.

• Short-form
• Emails
• DMs

...get to the point.

Get in and out like a ninja.

Why people hate cold outreach:

10s of unpersonalized DMs and emails in their inbox every day.

Why people love cold outreach:

Getting personalized value propositions. DMs from people they engaged with. Getting research papers with lots of value when they don't expect it.