📣 Exciting new read from the Australasian Marketing Journal (AMJ) 📚

“How Gift Prices Affect Gratitude? “Right” Gift-Price Effect” by J. Park of Peking University, M. Chen of Tencent Holdings Ltd. & J. Kim of AUT.

Check it out here: buff.ly/3UZKWFe

#AMJ #weareanzmac

🌟 Calling all Marketing Scholars! 🌟

The AMI – ANZMAC Applied Research Grants 2024-25 are now open for submissions!

For more details, check out the links below:
bit.ly/AMI-ANZMAC and bit.ly/AMI-ANZMAC-AP

Let’s advance marketing practice together!

#weareanzmac

📣 Exciting new read from the Australasian Marketing Journal (AMJ) 📚

“Event Engagement: Using Event Experiences to Build Brands” by T. Altschwager, J. Conduit, I.O. Karpen and S. Goodman of ICHM & University of Adelaide

Check it here: buff.ly/3QNJCCZ

#AMJ #weareanzmac

📣 Exciting new read from the Australasian Marketing Journal (AMJ) 📚

'Does External Attribution Motivate Pessimistic Consumers to Purchase Organic Cosmetics?' by Kumkum Bharti, Fauzia Jabeen, Mohd Sadiq, and Farheen Khan.

Click here: buff.ly/44DQSas

#AMJ #weareanzmac

📣 Exciting new read from the Australasian Marketing Journal (AMJ)! 📚

🔖 “Net Promoter and Revenue Growth: An Examination Across Three Industries” by esteemed author, John G. Dawes of University of South Australia.

Check it out here: buff.ly/3Wzfzm6

#AMJ #weareanzmac

📣 Exciting new read from the Australasian Marketing Journal (AMJ)! 📚

🔖 “Net Promoter and Revenue Growth: An Examination Across Three Industries” by esteemed author, John G. Dawes of University of South Australia.

Check it out here: buff.ly/3Wzfzm6

#AMJ #weareanzmac

📣 Exciting new read from the Australasian Marketing Journal (AMJ) 📚

🔖 “Reimagining How Meaningfulness Can be Reconciled With Marketing” by Liem Viet Ngo and Richard P. Bagozzi of UNSW and University of Michigan

Check it out here: buff.ly/3WsBYSh

#AMJ #weareanzmac

Don't miss the UTS Future of Customer-Centric Managerial Insights Mini-Conference on June 25! 🗓️

This event features cutting-edge quantitative marketing research presentations, an industry panel discussion, and networking opportunities.

📝 Register now: events.humanitix.com/future-of-cust…

Discover the unexpected! Meta’s new AI chatbot is stirring up controversy, accused of leaning too far to the left. A fascinating read for marketers on the implications of AI bias in customer interactions.

#AIChatbot #Meta #MarketingTrends #BiasInAI

bandt.com.au/is-metas-new-a…

🚀 Yahoo takes a leap into the future of marketing with its new Identity Solutions for CTV! 📺 Offering enhanced targeting and measurement in an ID-constrained world.💡

#YahooCTV #DigitalMarketingRevolution #NextGenAdvertising #weareanzmac

bandt.com.au/yahoo-launches… via B&T

🚀 TikTok’s impact on Australia’s GDP is over $1 billion! Discover how this social media giant is reshaping the marketing landscape and driving economic growth.

#TikTokEconomy #MarketingInnovation #weareanzmac

mumbrella.com.au/?p=823976 via @MumbrellaNews

Discover some golden rules of customer loyalty! This insightful article highlights the importance of understanding and adapting to customer realities. A must-read for marketers to navigate the complex landscape of customer loyalty.

#weareanzmac
bandt.com.au/the-golden-rul…

🚀 Exciting news! Adobe’s #GenStudio accelerates content creation with generative AI. Empowering non-technical users to create, optimize, and manage content seamlessly. Truly revolutionary! 🎨

#AI #ContentCreation #weareanzmac

mumbrella.com.au/?p=821448 via @MumbrellaNews

Micro-influencers are changing the game! They’re proving that genuine engagement and real-world impact matter more than just follower count.

#MarketingTrends #MicroInfluencers #weareanzmac

marketingmag.com.au/change-makers/…

Pepsi is not just refreshing, it’s reinventing. ✨

The brand has updated its logo and visual identity for the first time in 14 years. Are you feeling the new look? Let us know in the comments.

#Pepsi #ThirstyForMore #NewLogo #weareanzmac

campaignbrief.com/pepsi-marks-th…

𝐒𝐩𝐚𝐧𝐢𝐬𝐡 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠-𝐄𝐒𝐈𝐂 (𝐒𝐉𝐌-𝐄𝐒𝐈𝐂) 𝐜𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐞𝐬 𝐢𝐭𝐬 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐬 𝐚 𝐓𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐚𝐥
-100% free for authors/readers
-Best Paper Award
-Best Reviewer Award
lnkd.in/daBH6VY4?

Taylor Swift’s fan engagement isn’t accidental—it’s strategic. Whether it’s Easter eggs in her music videos or surprise merchandise drops, she keeps fans engaged and invested.
#MarketingSuccess #TaylorSwiftMagic #weareanzmac

bandt.com.au/taylor-swift-o… via B&T

Why parasocial relationships with influencers can turn sour - when feelings of love & adoration are replaced with feelings of hostility & even hatred 😍 ➡️😠 New article in The Conversation with Dr Rebecca Mardon & Kate Daunt theconversation.com/why-you-might-…

JPIM research forum 2024 💡 easychair.org/account/signin…

Happy new year! Conference hangover finally gone 😀 . First announcement of the new year is about the 2024 ISMS Marketing Science Conference and DC UNSW Business School🌏🎓. February 1, 2024: Submission Deadline ⚠. Abstracts via unsw.to/ms2024