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Fascinating talks and panel with Hugh Crabtree on embracing the sustainability challenge at the Pigs Tomorrow conference. He was joined by Dr Harriet Bartlett from Oxford University and Lisbeth Henricksen from SEGES Innovation among others.

Entries and nominations for the National Pig Awards are now open! Celebrate a deserving individual across our 12 niche sectors. Apply today: nationalpigawards.co.uk/LIVE/en/page/c…

Thank you to Grace and Fiona for a great presentation on retail and consumer insight. Fascinating to hear how they use research and evidence to inform consumer behaviour and attitudes towards pork 🐷

Great to join AHDB and Pig World for day 1 of Pigs Tomorrow with NPA Chair Rob Mutimer discussing how we build a resilient supply chain. The NPA has played a key part in developing the new fair dealing regs, which have now completed their passage through Parliament.

Pork Sector Council Chair Glen Nimmo and industry colleagues from Defra and United Pig Cooperative discuss the importance of a resilient supply chain. And that wraps day 1 of Pigs Tomorrow 2025. Lots more great stuff to come...tomorrow! 🐷

Day 2 of Pigs Tomorrow 2025! 🐷 Some may remember clinical psychologist Dr Stephanie Fitzgerald from the AgriLeader Forum last year. She's always an inspiring guest and today she’s speaking on wellbeing in the workplace, such an important topic. #MentalHealthAwarenessWeek

The ‘Young Guns’ session is always a winner at Pigs Tomorrow. Today we have three brilliant young (award winning!) women making an impact in the pig industry. So brilliant to hear about their experiences and plans for the future.

Last talk of the conference - Julian Sparrey from LiveTec with the need-to-know on bio security. Hugely important information, lots available on the AHDB website 👉 ahdb.org.uk/knowledge-libr…

And that's it for this year's Pigs Tomorrow conference! It's been a brilliant one as always, so many fascinating and valuable discussions. Thank you to Pig World and all the speakers, sponsors and organisers from the whole AHDB team! 🐷

Thank you to AHDB Pork and Pig World for the invite to Pigs Tomorrow and to chair the Young Guns Session - a really great discussion with 3 fantastic young women, Toni Bagguley, Emma Wormington and Clementine Milton on so many topics ranging from attracting new entrants,

Rob has just returned from Pigs Tomorrow where AHDB Pork invited him on to a panel discussing reducing carbon. We are continuing to reducing greenhouse emissions, use renewables and designing equipment for extended life. Every step is one in the right direction 🌍 Pig World

In this podcast, CEO Graham Wilkinson reflects on his time at AHDB and shares his vision for the future of UK farming. Hosted by farmer and podcaster Rebecca Wilson, the conversation tackles levy payer Qs — from assurance to the value of the levy. 🎧Listen now: ow.ly/LUg650VV32z

📢New Chair announcement We are pleased to share that Defra UK Ministers have appointed Emily Norton as the new AHDB Chair. Emily will begin her three-year term on 1 June 2025, succeeding Nicholas Saphir, who is stepping down after five years. 🔗ow.ly/jUjG50VWbF5

📢Graham Wilkinson Graham Wilkinson will step down as AHDB CEO at the end of 2025 to join Sofina Foods. We thank Graham for his leadership and wish him every success in his next role. Full statement 👉 ow.ly/fRmT50VWYQW

🐖British pig farmers are making strides in sustainability and welfare.🐖 Pork Sector Council member Hugh Crabtree’s shares the initiatives driving progress and how the UK pig industry is advancing through collaboration and innovation 👉 ow.ly/Lio450VV4Nf

🐖Outdoor pig keepers🐽 APHA wants your input on the biosecurity measures used on outdoor pig farms and the challenges around implementing these in an outdoor setting 📝Complete the short survey 👉 ow.ly/8HxR50W097E

Our latest snapshot of the pork markets from April is now available. 📊 For more information, head to the Markets & Prices section of the AHDB website ➡ ow.ly/eR8650W06Gz

🐖 Driving British pork promotion in China! Holly Chen, AHDB’s representative in China, plays a pivotal role in our export success, championing British ag and food, with a strong focus on pork. 🔍 Discover how we’re growing British exports in China👉 ow.ly/bGP350W7Cwr

Congratulations to Hugh Crabtree, AHDB pork Sector Council member and long-time champion of the pig industry, who has been recognised with an MBE for his outstanding services to agriculture. 🐖 Read more about Hugh’s achievement here 👉 ow.ly/XkEn50WbCVE

🐖Our new marketing campaign, ‘This is British pork. But not as you know it' made a real impact repositioning pork as nutritious, affordable, and versatile. Find out more👉 ow.ly/bJrV50WeCkK