'Pick your markets carefully, because now it matters where you grow.' 🌍

At #4YFN24 , Sir Martin Sorrell uncovered the pivotal role of #AI and geopolitical dynamics in shaping the next frontier of marketing & advertising ✔️

Watch the full session on-demand 👉 gsma.at/3xt6LDV

4YFN partners with the world’s largest and most influential connectivity event, #MWC24 🌏

Plus, we connect you to our global online community of founders and investors 🤝

Explore what we do 👉 gsma.at/3x1G8AL

'All great companies will eventually die. The question is, will they be the ones killing their business and inventing a new one that replaces it? Or will it be somebody else?' 🤔

Watch this full #4YFN24 session with Jordi Romero, Factorial on-demand 👉 youtu.be/6mwGte07fGI?si…

Meet up, Shake up, Scale up 📈

The Founders Zone at #4YFN24 is where startup exhibitors meet and network with experts, mentors and corporates 🤝

'Some advice I would give to an #entrepreneur is don’t try and go for a home run. Get to first base. Don’t sell your idea, sell yourself.' ✔️

During his #4YFN24 session, Ricky Rubio discussed sports, health, & inclusion 🙌

Full session 👉 gsma.at/3ILrFk4 The Ricky Rubio Foundation

Are you ready to explore the future of #AI ? 🤔 🤖

In this keynote highlight, Demis Hassabis, Co-Founder & CEO, Google DeepMind, shares his thoughts on the evolving relationship between AI and human expertise.

Watch the full session on-demand 👉 gsma.at/4a46HZE #MWC24

The star of the show.. the Banco Sabadell stage 🌟

The home of so many inspiring #4YFN24 sessions, including the 10 Years Anniversary Opening, Crazy Enough to Innovate, The CEO Journey, Barcelona Welcomes Talent and so many more 👀

'I'm deep in #AI and I believe in the next 10 years all #software will become intelligent. So, we won't see companies whose software doesn't have intelligence embedded succeed.' Cristina Fonseca, Indico Capital

Watch the full #4YFN24 session on-demand 👉 youtu.be/IznCbhQKwbE

Green Tech - Igniting the green revolution 🌿

At #4YFN24 , we explored the latest ingenious solutions in #greentech that harness the power of air, water and earth to create a #sustainable future for all 🌎

It's here! 📣

Our #MWC24 post-event report gives the low down on all the impressive stats from the show 👀

A big THANK YOU to all attendees, exhibitors, speakers, sponsors and partners for making this an event to remember! ✨

Take a look 👉 gsma.at/49aljFT

'Ideas are not worth a dime. It is all about implementation and execution.' 🪙

During his #4YFN24 keynote, Kamran Elahian, Tech Entrepreneur (4 Unicorn IPOs) unveiled strategies to turn potential failures into exceptional opportunities for growth & #innovation 💡

Watch the full session 👉 youtube.com/watch?v=Csa8-4…

We might be biased, but Hall 8.0 and 8.1 were our favourite at #MWC24 👀

The #spinoff Qilimanjaro Quantum Tech has been awarded the “world’s best digital start-up” in the 4YFN competition! 🏆 #BISTCommunity IFAE BSC-CNS Universitat de Barcelona
Learn more ➡️ bist.eu/qilimanjaro-qu…

Recently 4YFN: Earlybird Partner Hendrik Brandis & COO of Marvel Fusion Heike Freund spoke with Mike Butcher (@mikebutcher.bsky.social) of TechCrunch on the key components for the success of #fusion technology:

🔑Broadened regulatory framework
🔑Increased funding
🔑GenAI development

👀📸 by Howard Sayer

We can't believe it's already been 2 weeks since #4YFN24 ! 😭

We're missing the buzz, the innovation, and all the amazing connections made 💜

'AI will replace #entrepreneurs ? Thankfully, no. However, it will definitely help us fail cheaper & faster.'

In this #4YFN24 session, Pau Garcia-Milà demonstrates the power of #AI tools in creating a business in just 10 minutes ⌛

Watch the full session 👉youtu.be/H8VM_30Q8Vg?si… Founderz | Business School

From startups to disruptors, #4YFN24 is where tomorrow's giants gather.

Beat Barcelona holds a special place in our hearts ❤️

It's THE best place to finish a day at #MWC24 🍻

How it began ✨

The #4YFN24 Opening Session 💜

Huge congratulations to the four winners of last week's pitch battles at #4YFN24 ! 👏

🏆 Fintech - eQUB
🏆 Digital Health - Zoundream
🏆 University & Spin Off Hub - ColorSensing
🏆 Green Tech - Canopé