New year, new business push? Have you tried the '9 word email' approach - it's become the stuff of legend in copywriting circles because, well, it works: medium.com/@thatdeanjacks…

Little tip to make your writing more succinct. Despite what Miss Killjoy from English Lit said, you don't need to write 'that' after a verb. “He was worried that his shoes didn’t go with his belt". No need. Just leave 'that' out.

Staring at a black page? Don't know where to start? In Media Res is a latin phrase meaning 'in the middle of things'. Land the reader right in the middle of the action - don't bother with the fluff leading up to it. What's your zenith? Start your story there. #copywriting

**Sydney-based business owners - this one's for you** If you set some ambitious goals for 2020 and now you're wondering how the blazers you're going to reach them - this workshop is the answer to your prayers (I mean visualisations). eventbrite.com.au/e/2020-now-wha…

As a #copywriter and former Psychology student, I find Cognitive Bias fascinating. And if you own a business and would like to get people to buy your product of service, you should too. Knowing this stuff will improve EVERYTHING. Trust me. visualcapitalist.com/50-cognitive-b…

If you're a #BusinessOwner in #Sydney this #workshop has your name all over it. #Copywriting, #PR and #mindset2020 #Hacks that will ensure 2020 is your best year in business yet. Early bird tickets about to go, get yours now: eventbrite.com.au/e/2020-now-wha…

The correct way to hustle.

#copywriting #tip instead of asking a question in your copy, ask a loaded question. "Are you glad ate a healthy breakfast?" becomes "Aren't you glad you ate a healthy breakfast?" Much more punch.

#copywriting #tip Give your virtual visitors binary choice in your Call to Action buttons. EITHER book a call, or download my eBook. Place two buttons side by side on your webpage, so the reader chooses one - and is therefore less likely to choose to do nothing.

No reason why everything you write can't have a good dash of personality included.

What's the one job of your headline? To get the reader to read the next line. That's it. Same with your email subject: it's one job to get the reader to open the email. It's that simple, and that hard. #copywriting #copywritingtip

Statistically the open rates on auto-responder emails are through the roof. So let’s use them people! Just because they have a function, doesn’t mean you can’t throw in some marketing messages too, especially since you have a captive audience. #marketingtips

If you're looking to strengthen your brand and copy this webcast is a must-watch #copywritingtips #brandstrategy #Copywriter

"The curious link between mind and feet" Nice article from The New Yorker on the connection between walking, thinking and writing. I can definitely relate. #copywritingtips newyorker.com/tech/annals-of…

We all know people are motivated to buy with emotion: Buy with their heart, rationalise with their head. This is #copywriting 101. But did you know there are different types of motivation? No? Read this. copyblogger.com/how-to-motivat…

And if these questions resonated with you, jump back to the top and share it so others can find it too:

How do you become a copywriting-psychic-genius? Read my latest article to find out. #copywritingtips #contentmarketingexpert #marketingskills #sydneysmallbusiness #copywriter #messagemarketing #digitalmarketingexpert #australianbusiness linkedin.com/pulse/how-beco…

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