Features Editor Gwendolyn Plummer muses on the beauty of busy season in her latest editor's column. buff.ly/JTVRW8y

Step into fall with this scarlet tortoise optical frame from 2BB: that mixes materials balancing a combination of moody acetate and shiny gold detailing. buff.ly/ijaWAfA

We rounded up five optical styles that will add a feminine touch to your fall wardrobe. buff.ly/HOn7fbI

Hear about Pro to Pro Managing Editor Linda Conlin's experience at the ABO-NCLE Virtual Tutorial and Open Discussion on CEC Scanning. buff.ly/jPTRX8X

Make a statement in this optical style all season long. buff.ly/mr8Llmk

WestGroupe adds two new optical styles to its Sunday Somewhere collection. buff.ly/r3iv03a

If we truly care about our patients’ vision, shouldn’t we be doing much more to protect it? buff.ly/PF6QnNd

Coupling Havana with warm gold, pare it down this fall with Dior’s signature sophistication sprinkled with delicate details. buff.ly/pzUbWfs

Upgrade your eye style with these options from Vince Camuto and Vera Wang. buff.ly/5mSxQTB

Newborns enter a fuzzy, color-dull visual world that might actually aid the development of how their brains process sight, according to research from the Massachusetts Institute of Technology. buff.ly/XA0veJU

Pro to Pro Tips: 3 Reasons Why You Should Know Lens Designs buff.ly/tOIERwb

Modern metal meets vintage charm from @QuayAustralia. buff.ly/VYO3jev

We live in a world surrounded by brands. The clothes we wear, the foods we eat, the cars we drive… every item has a brand name. Brand names are essential to the connection we develop to the products we consume. buff.ly/jwueSJU

Quiet luxury is in the air, and @Montblanc_world’s elevated craftsmanship blends timeless style and modern design for an ultra-sleek sunglass. buff.ly/lAmk734

To learn more about Nicole Miller's latest collection, we spoke to Kathryn Chambers, Director of Corporate Marketing & Brands at L'Amy America. buff.ly/Edz0aTQ

Tortoise takeover from @Halston and Badgley Mischka. buff.ly/mcocgs2

Take a sporty approach this season with Longchamp’s wraparound design in deep metallic burgundy brightened with unexpected pops of dazzling white. buff.ly/2WVYKuP

Luminous Optical Co. presents the new TOMS Eyewear collection. buff.ly/Llk6CHQ

Make a standout statement in Balmain. buff.ly/UpYRtja

@EssilorLuxottica continues its @RayBan collaboration with Disney, launching its Ray-Ban | Disney Zootopia 2 Kids Collection. buff.ly/S7q05AJ