That’s a great point. It’s easier to design visually minimalistic brand identities, that’s why we see so many. Maximalist, rich visual worlds with ton of detail are hard to do well.

Really stoked to work on this collection with Martin Egrt as the part of our WE3 design work for Espresso ☕️ . All chains should work as one. Get ready for cross chain adventures with these Composables 👇

There’s always this one project in your portfolio that brings in 80% of clients

massive respect to the folks pulling off work like this! but wow, just reading about the scale and breadth of a brand project like this, it makes my cortisol spike. grateful every day i stick to tiny weird startups lol

Few times a year, I do offer these rapid brand identity design sprints. Excited to be working on one for Awaken (crypto tax & tracking) right now!

brb cancelling my Adobe subscription

Moving Rectangles it is! Finalized the paperwork today

We're running a pretty ambitious research project, and the results will be shared directly with the Ethereum Foundation. come join the community workshop to make sure your opinion is heard

I’m going to get in trouble for this, but the great irony of the taste discourse is that you can’t live in the Bay Area to get there. I mean you can live there, but if that’s your center of gravity, NGMI. Travel more. Make friends outside of Tech. Experience the world beyond.

The most painful part of writing is realizing you don’t quite know what you actually think

renaissance era for designers

The Composables avatar collection for Espresso ☕️ community was a joy to bring to life — illustrated by @martinegrt with unreal craft and care. We took the creative side of the effort via @we3co, where I've been art directing multiple Espresso's brand initiatives on retainer

designing with AI be like this sometimes

Sometimes I just want ChatGPT to say “no that’s a fucking stupid idea”.

good morning ☀️