Drops-focused brands should track sales velocities on the opening minutes / hours / day of their drops. It is insane how much this can shape forecasting and planning. Far more informative datapoint than Gross/Net Sales, which is inherently driven by how much inventory you stocked

How to spot when a Creator Brand can be big: 1. Large, underserved market 2. Creator has authentic relationship to market 3. Creator is passionate about solving market need 4. Creator willing and able to influence demand 5. Creator spouts endless ideas for product expansion

.Shopify is betting on influencers – whether that’s a professional athlete or a TikTok chef – to fuel its next wave of growth. And it's trying to do this in a variety of ways. Anna Hensel 👩‍💻 has the story. buff.ly/3jIFHGR

I just backed HILLFLINT: The Mark One Sweater on Kickstarter kck.st/1f88Tks

@stcoulton thanks for letting me know!! So glad to hear everyone's seeing it -- excited for them to hit

Hillflint Dad! Diggin' the new sweater from hillflint.com CC: @HillflintStyle Woody Hines