people don't realize how much they'd gain by rejecting the status quo.

wild how top brands can use dark patterns and degrade the user experience, yet people still won’t leave - ask Amazon and Ryanair.

customers are very open. they’ll tell you what’s going on, what’s working and what’s not; they’re looking for help.

know your customers, manage your marketing budget on things that will move the needle, the danger is you might acquire leads that don't convert, but it's better than blindly following channels just because they are hot.

what’s for you will find you what’s not will be your teacher.

it’s satisfying to make money but feeling you’re part of something great and meaningful is a much higher form of satisfaction.

no one knows what they’re doing but some people do it anyway.

your business will compete with your friends, your partner, your children, and your hobbies. you need to believe in what you’re doing so that you’ll keep at it and ride through the good times and the bad.

math is good at optimizing a known system; humans are good at finding one.

AI thinks in steps, humans think with depth. AI follows patterns, we use intuition, emotion, and experience. It’s (still) logic vs. true understanding.

you want to get the answers, but you can’t be emotionally attached to the answer being A or B, that’s anti-curiosity.

most companies fail to attract great people who are insanely productive because they don’t set them up for success. they don’t properly manage expectations, they don’t do what they say they’re going to do, they are not honest with them.

startups see learning as a tool, big companies fear it, linking it to performance reviews and pressure/ it’s the difference between “this works for us” and “we have to do this.”

can small actions make a big impact?

in business as usual, thousands may see a practice as a waste of time, yet they keep doing it, working around it, just because someone in power feels strongly about it.

what’s your definition of home?