Earlier this year, my wife and I decided to build a side business together.

One of the biggest challenges we’ve had so far?

Setting boundaries so we don’t talk about the business (or business-related stuff) all day long.

We love building together—but we also don’t want to lose…

3 Free Resources To Start A Daily Copy Work Practice As A Copywriting Newbie

A letter to my brother who just started learning copywriting from scratch.

If you want to learn copywriting as quickly as possible, you need to do copy work.

Copy work is the fastest, most effective…

Last week, my 21-year-old brother casually said to me:

“I think I’m gonna buy a copywriting course from a guy I follow on TikTok…

Seems interesting.”

I was shocked.

He’d never shown interest in this stuff.

But I saw it as an opportunity.

I’m no Gary Halbert.

But after 3…

Bet on yourself.

This week, I discovered 3 mind-blowing concepts.

They are so good that I felt a crazy urge to incorporate them in my life ASAP.

So instead of just keeping them in my notes, I:

• Wrote a quick recap of each idea
• And a plan to start using them today.

If you're on a journey…

Nearly 350 billion emails are sent every day.

So, how do you stand out in your customer’s inbox?

Make your emails more personal.

I’m talking really personal…

Not that “Hi [first name]” bologna.

The problem?

Most course creators don’t segment their list.

And you can’t…

Earlier this year, I had a crazy idea.

I was on a walk with my wife when I asked her:

“What if we start a business together?”

To my surprise…

She immediately said, “Yes, I’d love to!”

After 6 months building together, we’ve come a long way.

So I wanted to share some of the

Some course creators generate millions with their lead magnets.

Others barely make a few extra $100.

What makes this HUGE difference?

2 things:

Strategy & Execution.

Let’s talk about Strategy first.

What most course creators get wrong:

Just giving away something for free

A powerful email marketing lesson I learned from a raw dog food startup.

Quick story:

The other day I was watching TikToks with my wife.

And we found this girl whose videos were all about feeding your dog raw food (instead of regular dog food).

As someone who has a dog, I…

New productivity hack I discovered today:

Go to work to a coffee shop…

But leave your laptop’s charger at home.

(Bonus point if your laptop only has 50% of battery left when you get there.)

Didn’t do it on purpose but still worked nicely 😂

A client paid me $10,000 to create a lead magnet for them.

4 weeks later, this 'funnel' helped them make $100,000+ in online course sales.

The best part?

It was all automated.

Here's my 9-step process for creating lead magnets that *actually* drive sales—explained like I'm 5:…

Personalizing your emails goes far beyond saying 'Hi [name]!'

With a tool like ConvertKit, you can personalize:

• Your PSs
• Your CTAs
• Your subject lines

And pretty much your whole emails.

Take advantage of that.