.Born Licensing's David Born shares his insights on the success of using famous toys and games to connect with audiences. hubs.ly/H0Y8SXB0

.Born Licensing to offer character licensing workshops for Aussie and NZ adland. hubs.ly/H0ZW0n60

.Born Licensing's David Born shares some of his best examples of Halloween ads with famous fictional characters. hubs.la/H0-dZ-d0

.Born Licensing's David Born takes a look back at some of the best uses of famous characters in Christmas advertising. hubs.la/H0_M6Nc0

From Edward Scissorhands to Angry Birds: In the latest Creative With Character column, Born Licensing's David Born shares his favourite campaigns of 2021 from around the world that leveraged entertainment IP. hubs.la/Q010t0Ln0

Creative with Character: Born Licensing shares the greatest celebrity character come-backs in advertising. hubs.la/Q012V2-G0

Buddy the Elf makes his advertising debut as an eager store employee in Asda's Christmas campaign. adweek.it/3Tiy35n

Asda calls on Buddy the Elf to spread Christmas cheer Havas London buff.ly/3zHZkXP

Will Ferrell as Buddy the Elf stars in Asda’s Christmas advert, created by Havas London and directed by @ratlingstick's Danny Kleinman. hubs.la/Q01rsVJ_0

🔔 | Asda have won Christmas with its Elf inspired advert zpr.io/W2gMHSc5hWMQ

Son of a nutcracker! Introducing Asda's newest seasonal recruit, and star of its Christmas campaign: the one and only BUDDY THE ELF. youtube.com/watch?v=KnW1TW…

U.K. retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie. ow.ly/eXgw50LuAOh

Guess what made the list? 😉 Here's a clue: 🧝x Asda Read to find out how Havas London, RATTLING STICK, Born Licensing and Framestore came together to bring Will Ferrell to our televisions screens for extra Christmas cheer. #CGI #Advertising adage.com/article/specia…

As Asda brings Elf to their TV ads, Born Licensing’s David Born discusses the complexity of making it happen bit.ly/3tB0n8j

From Barbie to Mr. Krabs: Born Licensing shares the top 10 licensed IP campaigns of 2022. hubs.la/Q01w0Vy30

.Born Licensing’s Director of Business Development Stephanie Candiloro explains why brands want to capture this demographic and the role cartoon and animation characters play in this dynamic. hubs.la/Q01BDX860

From Cher Horowitz to Bevis & Butt-Head, Born Licensing look at the advertising successes from this year's Super Bowl. hubs.la/Q01Cf-Z80

The AA launches new campaign starring Street Fighter video game IP Born Licensing licensingsource.net/the-aa-launche…

.Born Licensing looks at how incorporating characters can help brands deliver a spooktacular experience long after Halloween ends. hubs.la/Q026KCS20

Mumbrella spoke to David Born, CEO of Born Licensing, about how you can have a Ninja Turtle spruiking your gluten-free pizza bases in your next marketing blitz. mumbrella.com.au/how-you-can-bo…