Quite something how purpose can disappear from the scene of the crime – not a single mention of the word in this article.

In 2022, 17 of 21 'creative' Cannes winners were obviously purpose-led, along with 48 of 78 'creative' D&AD winners.

That's one year out of three being

Nice new arrival from Nick Asbury - look forward to giving it a read

A common theme from the best copywriters is the importance of looking at the problem from the reader’s perspective

In the excellent Road to Hell ⁦Nick Asbury⁩ argues too many brands (esp those obsessed with purpose) focus on themselves

Good copywriting brings facts to life in a way that feels new (And relatable).

(ad written by Nick Asbury for the Antarctic Science Foundation).

one moment of mo
locating his mojo
might get me through
five years of bojo
if I can just replay it
in sufficiently slow-mo

#realtime_notes
#lfc

let alisson be my talisman
in the battle of existence

let my soul discover its goal
with alisson’s assistance

#realtime_notes #lfc

Don't be sad that it's over, be happy that it happened and it was an amazing and glorious ride and now, heartbreakingly, it's over and things can and will never be the same again #lfc

Having a book out means self-Googling and I keep coming across this Fat Nick guy who’s playing in Asbury Park. #fml

Jeez, such a sad and strange story mirror.co.uk/news/world-new…

All the cool people are posting these pics – it's the new craze. amzn.eu/d/g1qEEfC

There's a fascinating guy called Jonathan Harris who has established the Church of Burn, dedicated to the ritual burning of money. He's a trained economist.

Of all the responses I hope to get to the book, this will be one of the more unexpected and appreciated.

I like the way Campaign 'goes there' with this stuff – makes a lot of worthwhile points about the craft, even if you don't agree with them. (And I know System1 says different, but I don't think ads can be measured solely in the moment.)