I wrote a thing about how B2B positioning changes over time where B2C products rarely do and what this means for how we think about positioning. Check it out. aprildunford.substack.com/p/shifting-pos…

I'm on the Knowledge Project this week - check it out

I wrote a thing about why positioning fails to make the jump to sales and what to do about it. Also please enjoy this Avocardo aprildunford.substack.com/p/why-position…

Market category is important for positioning but it's not the most important thing - nor is it a good place to start. This week in the newsletter I'm going deep on this - aprildunford.substack.com/p/understandin…

BIG NEWS - the Audiobook for Sales Pitch is now available! Get it wherever you get your audiobooks! Here's the link for Audible - amazon.com/Sales-Pitch-Cr…

The more I dove into the publishing world, the more certain I became about self-publishing my first book.

One of the most impactful conversations I've had is with April Dunford, who has sold ~80,000 copies of her first book, Obviously Awesome, which she self-published.

Some…

🥰

Marketers are from Disneyland. Sales Folks are from Glengarry. I wrote a thing about Sales-First Storytelling open.substack.com/pub/aprildunfo…

In the newsletter this week I'm talking about how we need to think about competition in the way that buyers do. A Buyer-Centric Approach to Competitive Positioning open.substack.com/pub/aprildunfo…

I'm on the One Knight In Product podcast podcast this week - talking about why product walkthrough demos are generally not great, and the reaction I get when I introduce a new sales pitch structure to sales leadership Check it out here - oneknightinproduct.com/april-dunford-…

No, your story is NOT your strategy. This week on the podcast I am talking strategy, vision, and positioning - check it out - positioning.show/mastering-stra…

I'm on Confessions of a B2B Marketer this week, going deep with a pair of case study Positioning and Sales Pitch examples. Check it out spoti.fi/47d58H9

In case you missed the newsletter this week - The Big Guide to Positioning Across Multiple Products, Segments, and Personas aprildunford.substack.com/p/a-guide-to-p…

Should you reposition your product for AI? I've got opinions about that on the podcast this week - positioning.show/using-trends-t…

This week in the newsletter - A Guide to Positioning with Multiple Products, Segments, and Personas/ This is a crunchy one! open.substack.com/pub/aprildunfo…

I'm dropping a newsletter tomorrow and it has diagrams.

Stoked to be on Lenny's podcast today. We cover a LOT in this one - check it out lennysnewsletter.com/p/a-step-by-st…

New podcast episode - how to manage a big shift in positioning - positioning.show/how-to-manage-…

If I book a meeting with someone's calendly, I don't need an email reminding me about that meeting because....shocker....I use a calendar to keep track of meetings.

Are you selling 🧁 muffins or 🍰 cakes?

April Dunford explains better than anyone the critical role of positioning in creating a strong market presence 🏆

To listen to her 45 min free masterclass:

📺 Youtube.com/watch?v=PiRPLT…