Matthew Ball
@ballmatthew
Entrepreneur, advisor, angel investor (not a VC), inter/national bestselling author, and TV/film/game producer. Retired wildfire fighter, active battle royaler.
08-04-2014 21:38:01
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One way to better understand gaming in 2024
Monopoly Go is the biggest game in years, generating $2B in 11 months
Stephen Totilo's GameFile reports the customer acquisition spend was 'under $500 million' - likely twice the *production budget* of The Last of Us 2, and more than…
Matthew Ball Stephen Totilo One important factor is that almost all of the Monopoly Go marketing happened after the game launched, so they knew could spend <$500M profitably and recoup within weeks/months (vs spending a lot up front to make a game and having a big risk it might fail)