The Wine Tourism Conference(@wineconfSA) 's Twitter Profile Photo

The Wine Tourism Conference 2024 is kicking off! Hosted at Lanzerac Wine Estate, it's time to get into all things wine, global tourism trends, marketing innovations and the local hospitality sector.

The Wine Tourism Conference 2024 is kicking off! Hosted at Lanzerac Wine Estate, it's time to get into all things wine, global tourism trends, marketing innovations and the local hospitality sector. #WTConf2024
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The Wine Tourism Conference(@wineconfSA) 's Twitter Profile Photo

Paul Wagner uses the story of Napa Valley to highlight the power of collaboration. Starting with only 7 wine farms, the founding brands worked together to make Napa the priority: 'It's Napa first, wine farms second.'

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The Wine Tourism Conference(@wineconfSA) 's Twitter Profile Photo

'What matters to Gen Z and Millennials? They care about the ingredients, the environment, social equity. They care about transparency.'
- Francois Rautenbach speaking at the

'What matters to Gen Z and Millennials? They care about the ingredients, the environment, social equity. They care about transparency.' 
- Francois Rautenbach speaking at the #WTConf2024 
#winetourism #capetowntourism
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The Wine Tourism Conference(@wineconfSA) 's Twitter Profile Photo

'Wine is not about facts, it is about stories. It is your job to make people fall in love with wine. The goal is not to impress, it is to seduce.'
- Paul Wagner

'Wine is not about facts, it is about stories. It is your job to make people fall in love with wine.  The goal is not to impress, it is to seduce.' 
- Paul Wagner 
#winetourism #winecapetown #WTConf2024
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