downstar(@downstar_ao3) 's Twitter Profile Photo

If Watcher and Nikkietutorials and all these other legacy long-form creators with millions of subs can't justify making YT content, how can anyone?

I think YT is going to have to pivot or we're going to see a big decline there in the next few years.

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Haus Labs by Lady Gaga(@hauslabs) 's Twitter Profile Photo

ICYMI 🎥 Catch the Sephora Live replay with Lady Gaga x @nikkietutorials on clean beauty innovation to celebrate our launch in 12 European countries!

WATCH NOW 🤩 sephora.fr/sephora-tv.html

ICYMI 🎥 Catch the Sephora Live replay with @ladygaga x @nikkietutorials on #HausLabs clean beauty innovation to celebrate our launch in 12 European countries! 

WATCH NOW 🤩 sephora.fr/sephora-tv.html
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downstar(@downstar_ao3) 's Twitter Profile Photo

And that is going to hit shows with high expenditures and lots of overhead first.

But even someone like Nikkietutorials who does not have an expensive online presence has more or less left YT behind except for the occasional video.

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brittany 🐀Elon Loves Nazis(@ohfrigg) 's Twitter Profile Photo

Ugla Stefanía Kristjönudóttir Jónsdóttir Same with like NikkieTutorials, I had no idea she was trans until she told us. Most of us just saw her as she was - a lady. Good for her! Good for you!

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