8 Top-Performing Ad Formats To Test:

#1 Replying to TikTok comment
#2 POV: ______
#3 STITCH INCOMING
#4 Girl Math
#5 The Easiest Way To ___
#6 This Feels Illegal To Know
#7 A lot of you seem to be skeptical about ___, so let's talk about results
#8 I wish I knew THIS before ___

Before you begin writing copy for your next email or landing page, it’s super important you answer these 8 questions.

Doing so can make or break your results.

And bookmark this resource to refer back to it before writing your next round of copy.

Email popups are the easiest way to collect emails.

Yet, most people don't know how to create a good popup.

Here's our 7-step framework for creating a high-converting popup.

(with step-by-step instructions + an example) 👇

Don't underestimate the power of the ✨aesthetic✨ of your ads!

UGC doesn't have to be cheesy. It can also be used to elevate your brand look and feel.

Here are 8 types of emails every ecommerce store should send:

Want to learn how brands and UGC creators can win together in 2024? Watch the webinar replay below with me the former VP of Growth at Fabletics, Juhi Pikale!

youtube.com/watch?v=CcaG5R…

5 things that separate good ads from GREAT ads:

#1 Strong Hook - For this ad, we used one of my favorites 'POV:__'
#2 Mixed Media - use screen recordings, overlays, and creator b-roll
#3 Keep It Short & Snappy
#4 Make editing cuts/transitions every second
#5 Great Lighting !!!

Email marketing is most effective when integrated with other marketing channels.

Here's how to make it happen:

1. Social Media Integration:

- Encourage email subscribers to follow your social media accounts.

- Share social media content in your emails.

- Use social media…

5 things that separate good ads from GREAT ads:

#1 Strong Hook - For this ad, we used one of my favorites 'POV:__'
#2 Mixed Media - use screen recordings, overlays, and creator b-roll
#3 Keep It Short & Snappy
#4 Make editing cuts/transitions every second
#5 Great Lighting !!!

Copywriting is applied psychology.

Specifically, applied cognitive biases.

Here are 5 cognitive biases you can use to create high-converting copy:

From a $150M+ email marketer

Why comment-baiting can massively help your ROAS on TikTok:

First of all, what is 'comment-baiting?'

Essentially you do something in the ad to elecit engagement.

On TikTok, more engagement = lower CPMs = better performance.

A great example:
⤵️ Throwing fruit on the counter…

15 types of emails every Ecom store should send:

1. Welcome Emails:

These should be warm and inviting, setting the tone for future communications. They can introduce the brand story, offer a first-time purchase discount, or guide the new subscriber through what to expect from…