Sapna Maheshwari
@sapna
whatsupna? @nytimes business reporter covering TikTok and emerging media. pun lover, Tar Heel, from CT. tips to [email protected], DM for Signal, WhatsApp.
ID:29054836
http://www.nytimes.com/by/sapna-maheshwari 05-04-2009 20:18:17
20,0K Tweets
41,2K Followers
1,3K Following
scoop: Instagram is pitching influencers on a program that will essentially turn them into a chatbot. it's in its early stages of testing and will rely on data like previous IG posts, DMs, comments & audio from Reels to inform the bots
nytimes.com/2024/04/15/tec… w rat king 🐀
some NeWs: Instagram is testing AI chatbots with influencers that would let creators entirely automate their responses to fans via DMs and eventually comments
the bots would be trained on an influencers DM conversations
by Sapna Maheshwari and me
nytimes.com/2024/04/15/tec…
“Technically I did steal from him,” Mizuhara said in a message he sent last month that the feds obtained and used in court documents filed against him today. “it’s all over for me.”
w/Tim Arango
nytimes.com/2024/04/11/bus…
.Matt Levine and I are launching the Money Stuff podcast tomorrow
here’s the trailer!:
link.chtbl.com/Money-Stuff-Th…
this really is the must-read of the week. kudos to David Enrich who I can confirm is not, in fact, “a misogynist and a snake” as Ms. Locke called him…
Witnesses for the defense -- TikTok marshals the faithful. Even a nun, as Sapna Maheshwari explains. nytimes.com/2024/04/04/bus…
TikTok turns to nuns, veterans and ranchers in marketing blitz. Good one by Sapna Maheshwari nytimes.com/2024/04/04/bus…