The phytochemicals that give flavor to natural foods are the same compounds that directly benefit human health.

Humans have ~ 400 olfactory receptors capable of detecting a trillion distinct aromas/flavors.

We are wired to choose the most healthful foods

Consumers of the industrial food system pay their food bill 3 times:

1st at the checkout

2nd in taxes that subsidize commodity crop production

3rd in medical costs related to a diet of ultra-processed foods and exposure to agricultural toxins

Cover crops increase infiltration of rainfall by as much as 6x, decrease sediments lost to erosion by as much as 20 tons/acre, and reduce nitrogen and phosphorus losses by as much as 90%.

An orchard with cover crops versus an orchard with bare soil after 3 inches of rain:

'There are no unsacred places, only sacred and desecrated places.'

— Wendell Berry

Industrial agriculture is about trying to exit the cycles of nature.

Regenerative agriculture is about embracing and fully participating in the cycles of nature.

Young cacao trees accompanied by a diversity of hardwoods, fruit trees and a perennial ground cover.

Over 100 years ago and at the end of his career, Rudolph Virchow, known as the Father of Pathology shared a wistful reflection:

“If I could live my life over again, I would devote it to proving that [pathogens] seek their natural habitat – diseased tissue – rather than being