Marissa Sharif
@marissa_sharif
Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania
ID: 1710511207
http://www.marissasharif.com 29-08-2013 16:47:50
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🚨New paper alert🚨The Wharton School PhD student Aneesh Rai and #BCFGTeamScientist co-authors found describing a large yearly volunteering goal in terms of its weekly components led to an 8% increase in volunteering Crisis Text Line. Check it out here: bit.ly/3TAqZSm
Check out our paper about risk preference profiles now out at the Journal of Risk and Uncertainty. Some really cool analysis by Renato Frey @[email protected] and of course the invaluable risk expertise of Elke Weber . A pleasure to have worked with such a great team!
Ever get sucked into YouTube for longer than you wanted? A new Journal of Marketing Research study examines why people get stuck in #rabbitholes and how to increase (or decrease) this behavior. Read more: bit.ly/3GWXruc Kaitlin Woolley Marissa Sharif #consumerbehavior
You all probably know the attraction and compromise effects. But have you heard of the upscaling effect? If not, then this thread is for you. In a new paper (doi.org/10.1093/jcr/uc…) at Journal of Consumer Research, we (I, Jonathan Levav, and Itamar Simonson) demonstrate a new fascinating effect
When you set a challenging #goal, does it help or hurt to give yourself some slack? Research by The Wharton School's @Marissa_Sharif shows how important a little slack can be.👂to a new #Choiceology episode (kicking off a new season of the podcast) to learn more 👉bit.ly/3LfZVGD
Hello world! 😊👋This is the New Official Twitter Account of SJDM. Could you help us spread the word so that we can reach all our members, announce exciting opportunities, share latest research? Emma Edelman Levine Irene Scopelliti @alix221 Abby Sussman Övül Sezer
New paper alert 🚨 I’m thrilled to share that our new paper, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics," a collaboration with Scott Rick, Deborah Small, and Eli Finkel, has been published in Journal of Consumer Research! A quick🧵 tinyurl.com/comcents
#Choiceology with Katy Milkman is back for its 11th season! Check out the first two episodes below: The Power of Do-Overs with #BCFGTeamScientist Marissa Sharif bit.ly/3K7wvZm The Beanie Bandwagon with #BCFGTeamScientist Dr. Robert Cialdini bit.ly/40FvC14
New on SSPP: What's the impact of different forms of choice architecture on people's estimates? Kellen Mrkva, Marissa Sharif, and Shannon Duncan invite your predictions! buff.ly/44KLb9m 📅 Closes: Sep 12 📚Discipline: Econ, Psych ⏱️Length: 5 min
A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of progress toward a goal. This finding is important for any company helping consumers reach #goals (e.g., WeightWatchers, Intuit Mint). Learn more: ama.org/2023/08/30/eff…
Check out our Scientific American op-ed highlighting the benefits of breaking big goals into smaller subgoals for increasing productivity over time! Grateful to have worked with a dream team of authors on this paper. 😊 Katy Milkman Angela Duckworth Marissa Sharif Edward Chang
To hit your goals, break them down into smaller subgoals. In a study of volunteering, research by @AngelaDuckw, @Katy_Milkman @Marissa_Sharif Edward Chang, and Aneesh Rai found that this strategy increased volunteer hours by 7-8% over several months: whr.tn/43Iu2Oa