Marissa Sharif (@marissa_sharif) 's Twitter Profile
Marissa Sharif

@marissa_sharif

Assistant Professor of Marketing at the Wharton School of the University of Pennsylvania

ID: 1710511207

linkhttp://www.marissasharif.com calendar_today29-08-2013 16:47:50

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Ali Mostafavi ✨️ (@mostafavi_ali) 's Twitter Profile Photo

My academic colleagues: many of you have had students from Sharif in your research group. At this very moment, Regime forces in Iran have attacked the campus and are shooting at protesting students. Please be thier voice and show solidarity with the students and all Iranians.

Behavior Change for Good Initiative (@behaviorchange) 's Twitter Profile Photo

🚨New paper alert🚨The Wharton School PhD student Aneesh Rai and #BCFGTeamScientist co-authors found describing a large yearly volunteering goal in terms of its weekly components led to an 8% increase in volunteering Crisis Text Line. Check it out here: bit.ly/3TAqZSm

🚨New paper alert🚨<a href="/Wharton/">The Wharton School</a> PhD student <a href="/aneeshrai17/">Aneesh Rai</a> and #BCFGTeamScientist co-authors found describing a large yearly volunteering goal in terms of its weekly components led to an 8% increase in volunteering <a href="/CrisisTextLine/">Crisis Text Line</a>. Check it out here: bit.ly/3TAqZSm
Shannon Duncan (@shannonmduncan) 's Twitter Profile Photo

Check out our paper about risk preference profiles now out at the Journal of Risk and Uncertainty. Some really cool analysis by Renato Frey @[email protected] and of course the invaluable risk expertise of Elke Weber . A pleasure to have worked with such a great team!

AMA Journals (@ama_journals) 's Twitter Profile Photo

Ever get sucked into YouTube for longer than you wanted? A new Journal of Marketing Research study examines why people get stuck in #rabbitholes and how to increase (or decrease) this behavior. Read more: bit.ly/3GWXruc Kaitlin Woolley Marissa Sharif #consumerbehavior

Hal Hershfield (@halhershfield) 's Twitter Profile Photo

I'm thrilled to announce the publication of YOUR FUTURE SELF, out in June 2023! The book focuses on why we have a hard time making our hoped-for futures a reality, and what we can do to make them brighter and more satisfying. amazon.com/Your-Future-Se…

Ioannis Evangelidis (@i_evangelidis) 's Twitter Profile Photo

You all probably know the attraction and compromise effects. But have you heard of the upscaling effect? If not, then this thread is for you. In a new paper (doi.org/10.1093/jcr/uc…) at Journal of Consumer Research, we (I, Jonathan Levav, and Itamar Simonson) demonstrate a new fascinating effect

Rachel Arnett (@rachel_d_arnett) 's Twitter Profile Photo

🚨 New Paper Alert! Can you be yourself at work without sacrificing professional success? My new paper demonstrates how minority employees can achieve this elusive balance through rich cultural-identity expression. (1/n) pubsonline.informs.org/doi/full/10.12…

Katy Milkman (@katy_milkman) 's Twitter Profile Photo

When you set a challenging #goal, does it help or hurt to give yourself some slack? Research by The Wharton School's @Marissa_Sharif shows how important a little slack can be.👂to a new #Choiceology episode (kicking off a new season of the podcast) to learn more 👉bit.ly/3LfZVGD

SJDM (@sjdmofficial) 's Twitter Profile Photo

Hello world! 😊👋This is the New Official Twitter Account of SJDM. Could you help us spread the word so that we can reach all our members, announce exciting opportunities, share latest research? Emma Edelman Levine Irene Scopelliti @alix221 Abby Sussman Övül Sezer

Jenny Olson (@jennygin18) 's Twitter Profile Photo

New paper alert 🚨 I’m thrilled to share that our new paper, “Common Cents: Bank Account Structure and Couples’ Relationship Dynamics," a collaboration with Scott Rick, Deborah Small, and Eli Finkel, has been published in Journal of Consumer Research! A quick🧵 tinyurl.com/comcents

Behavior Change for Good Initiative (@behaviorchange) 's Twitter Profile Photo

#Choiceology with Katy Milkman is back for its 11th season! Check out the first two episodes below: The Power of Do-Overs with #BCFGTeamScientist Marissa Sharif bit.ly/3K7wvZm The Beanie Bandwagon with #BCFGTeamScientist Dr. Robert Cialdini bit.ly/40FvC14

Katy Milkman (@katy_milkman) 's Twitter Profile Photo

How many days does it take to form a habit? In *new* #research out in PNASNews, we use ML to analyze over 50 million decisions about gym attendance & hand sanitizing. The answer? It depends! Hand sanitizing habits form in weeks; gym habits in months. pnas.org/doi/10.1073/pn…

Social Science Prediction Platform (@socscipredict) 's Twitter Profile Photo

New on SSPP: What's the impact of different forms of choice architecture on people's estimates? Kellen Mrkva, Marissa Sharif, and Shannon Duncan invite your predictions! buff.ly/44KLb9m 📅 Closes: Sep 12 📚Discipline: Econ, Psych ⏱️Length: 5 min

AMA Journals (@ama_journals) 's Twitter Profile Photo

A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of progress toward a goal. This finding is important for any company helping consumers reach #goals (e.g., WeightWatchers, Intuit Mint). Learn more: ama.org/2023/08/30/eff…

A Journal of Marketing Research study shows completing tasks that require more #selfcontrol lead to higher perceptions of progress toward a goal. This finding is important for any company helping consumers reach #goals (e.g., <a href="/ww_us/">WeightWatchers</a>, <a href="/mint/">Intuit Mint</a>).

Learn more: ama.org/2023/08/30/eff…
Aneesh Rai (@aneeshrai17) 's Twitter Profile Photo

Check out our Scientific American op-ed highlighting the benefits of breaking big goals into smaller subgoals for increasing productivity over time! Grateful to have worked with a dream team of authors on this paper. 😊 Katy Milkman Angela Duckworth Marissa Sharif Edward Chang

Shannon Duncan (@shannonmduncan) 's Twitter Profile Photo

🚨New paper out at Cognition! Examining ethical judgments of poverty portrayals in charity ads, we find lay judgments hinge more on whether portrayals are genuine (sampled from reality) than whether they are representative (depict what is typical). More details below...

Marissa Sharif (@marissa_sharif) 's Twitter Profile Photo

Check out our new paper finding people are more likely to spend their remaining resources in a used (vs. unused accounts). Lead by the amazing Siyuan! Keep an eye out for her as she’s going on the job market this year!

Knowledge at Wharton (@whartonknows) 's Twitter Profile Photo

To hit your goals, break them down into smaller subgoals. In a study of volunteering, research by @AngelaDuckw, @Katy_Milkman @Marissa_Sharif Edward Chang, and Aneesh Rai found that this strategy increased volunteer hours by 7-8% over several months: whr.tn/43Iu2Oa

To hit your goals, break them down into smaller subgoals. 

In a study of volunteering, research by @AngelaDuckw, @Katy_Milkman @Marissa_Sharif <a href="/edwardhchang/">Edward Chang</a>, and <a href="/aneeshrai17/">Aneesh Rai</a> found that this strategy increased volunteer hours by 7-8% over several months: whr.tn/43Iu2Oa