Karine Hsu (@karine_hsu) 's Twitter Profile
Karine Hsu

@karine_hsu

partner @slopeagency, founder @meetassembly | former YC founder + pro badminton player 🏸 | snack + kdrama enthusiast

ID: 1668886004

linkhttp://karinehsu.com calendar_today13-08-2013 22:23:33

4,4K Tweet

7,7K Followers

3,3K Following

Karine Hsu (@karine_hsu) 's Twitter Profile Photo

Friday afternoon agency musing :) I had an interview with a designer recently who noticed that our agency’s founding story was different from the typical design agency. Instead of coming from a classically trained design background after 10+ years at a large design agency, my

Friday afternoon agency musing :)

I had an interview with a designer recently who noticed that our agency’s founding story was different from the typical design agency.

Instead of coming from a classically trained design background after 10+ years at a large design agency, my
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

Lee Kum Kee makes Chili Sauce to appeal to Gen-Z 👀 It's fun to see how a family owned sauce brand (that's been around since 1888!) positions their new chili sauce + brand refresh packaging to feel hip (for context, added their standard packaging below too)

Lee Kum Kee makes Chili Sauce to appeal to Gen-Z 👀

It's fun to see how a family owned sauce brand (that's been around since 1888!) positions their new chili sauce + brand refresh packaging to feel hip

(for context, added their standard packaging below too)
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

IT IS SO COOL TO SEE A BRAND SLOPE CREATED COME TO LIFE IRL esp as someone who is learning korean and consumes A LOT of korean content :)

Karine Hsu (@karine_hsu) 's Twitter Profile Photo

Thanks to Yonex tennis, badminton is getting more visibility in US news Forbes :) 🏸"Badminton accounts for 63% of Yonex’s annual sales, stemming from the company’s dominance in China and Taiwan and the sport’s rising popularity in India. 🎾Tennis still represents a small

Thanks to Yonex tennis, badminton is getting more visibility in US news <a href="/Forbes/">Forbes</a> :)

🏸"Badminton accounts for 63% of Yonex’s annual sales, stemming from the company’s dominance in China and Taiwan and the sport’s rising popularity in India. 

🎾Tennis still represents a small
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

I cannot believe I just discovered the Monterey bay aquarium YT channel they LIVESTREAM jellyfish and have several viral “2 hours of chill shrimp + squid to work study relax Lofi hiphop” vids

I cannot believe I just discovered the Monterey bay aquarium YT channel 

they LIVESTREAM jellyfish and have several viral “2 hours of chill shrimp + squid to work study relax Lofi hiphop” vids
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

Fun campaign from IKEA: The Resten Bag IKEA redesigned its iconic blue Frakta bag to create a plush, portable pillow in Singapore... Which is apparently one of the most sleep-deprived countries in the world, "with 54% of Singaporeans reporting they get six hours of sleep or

Fun campaign from IKEA: The Resten Bag

IKEA redesigned its iconic blue Frakta bag to create a plush, portable pillow in Singapore...

Which is apparently one of the most sleep-deprived countries in the world, "with 54% of Singaporeans reporting they get six hours of sleep or
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

If you're in crypto, you know that Euler Labs🛢️🇬🇧 has had a tumultuous journey. But instead of hiding from their past, they persisted. Today, they launch Euler V2. It's likely an understatement to say that everyone at Euler Finance, The Euler Foundation is one of the most

Karine Hsu (@karine_hsu) 's Twitter Profile Photo

holy moly duolingo's NY office is so nice "There are so many features that are unique to Duolingo— including a live portrait gallery of our characters in the style of famous paintings centered around a Duo statue. We also have in-house baristas, a reading room for quiet work,

holy moly duolingo's NY office is so nice

"There are so many features that are unique to Duolingo— including a live portrait gallery of our characters in the style of famous paintings centered around a Duo statue. We also have in-house baristas, a reading room for quiet work,
Karine Hsu (@karine_hsu) 's Twitter Profile Photo

Love Anduril's recent posters + marketing campaign "Rebuild the Arsenal" Inspired by War Production Board posters preserved by the National Archives #brandmatters

Love Anduril's recent posters + marketing campaign

"Rebuild the Arsenal"

Inspired by War Production Board posters preserved by the National Archives

#brandmatters