Jason Millar Darren Oemcke Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 Greg Sherwood MW wine thinker (wine_thinker on Thre@ds) jane anson Well, it was wines like Murrieta Reserva, Rieussec and the affordable end of Chablis, Châteauneuf etc, all of which are probably cheaper in real terms now than they were then. I don’t think it’s price. Wine is being crowded out where young people form drinking habits.

David Round Jason Millar Darren Oemcke Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson David, I agree it’s initially not just about price. Plenty of solid platform wines still available to launch one’s passion and interest… but after that… little room for progression unless you are a millionaire! 🍷😅

Greg Sherwood MW Jason Millar Darren Oemcke Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson Yes, I agree that progression is much more difficult and that is a problem. But more fundamentally, we aren’t bringing enough new casual drinkers into wine.

David Round Jason Millar Darren Oemcke Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson That’s my eternal gripe!! We are not growing the wider wine consumer base… but are merely content to let the current demographic age dangerously. 🤷🏼‍♂️

Greg Sherwood MW David Round Jason Millar Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson I don’t agree that progression is difficult unless you identify progression with Bordeaux and Burgundy. There are massive amounts of interesting high quality wines available at intermediate prices.

Darren Oemcke Greg Sherwood MW Jason Millar Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson Yes, progression to a very interesting and wide range of wines is easy, but top wines that used to be affordable occasionally at a stretch are no longer. And that goes way beyond Bordeaux and Burgundy to Australia, Italy, Spain, pretty much everywhere in fact.

Darren Oemcke Greg Sherwood MW Jason Millar Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 wine thinker (wine_thinker on Thre@ds) jane anson (But the failure to attract a wide base of new, casual drinkers is for me a far more fundamental, existential issue)

David Round Darren Oemcke Greg Sherwood MW Jason Millar Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 jane anson Yes, yes and a million times yes

We don't need a few more passionate wine nerds like us

We need a LOT more wine drinkers, even if they don't give a toss about provenance, stories, whatever...

We just need them to buy + drink the stuff

wine thinker (wine_thinker on Thre@ds) David Round Darren Oemcke Greg Sherwood MW Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 jane anson That’s exactly it, and why price matters! To non-nerds, price is much more significant as a determinant of buying than stories or terroir. Are they getting good value from wine vs other categories? That was my original point/question and it is worth consideration, I think.

Jason Millar wine thinker (wine_thinker on Thre@ds) David Round Greg Sherwood MW Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 jane anson Is price/value ratio the vector of comparison on which we are failing? I don’t know and would like to. I can’t find the article that popped up earlier.

Vectors we seem to be behind on are flavour experimentation, format, availability on tap.

Darren Oemcke wine thinker (wine_thinker on Thre@ds) David Round Greg Sherwood MW Rod Smith Daniel Lambert (Wines). 🇪🇺🇫🇷🏴󠁧󠁢󠁷󠁬󠁳󠁿🍇🥂 jane anson Price points have barely moved in the UK but quality at, say, £6 is radically down from 5, 10 years ago. That’s significant. Casual wine drinkers CAN and DO taste the difference between good and bad wine. They just don’t write about it; they buy something else.