Even big corporations get it wrong sometimes. Here are some of the biggest marketing fails of all time and what we can learn from them wordstream.com/blog/ws/2021/1… #marketing #marketing fails #marketing help

Running a business can be incredibly time consuming. If you’re left with no time for yourself, get in touch with It’s Ideal to find out how we can assist with your marketing needs. Leaving you with more time to enjoy the weekend! #marketing #smallbusiness

Social media usage accounts for 36% of our daily online activities – making it a great way for businesses to reach out to customers. To stand out from the crowd, make the most of visuals. Images, videos, infographics and GIFs all make your content more appealing and shareable

Ensuring your website is SEO friendly will attract organic traffic and improve your site’s visibility. Here are some simple tips for giving your website a little boost. #seo #website #google #marketingtips

Last week we shared some tips for writing compelling email subject lines. Here are five more tips which can help improve open rates and reader engagement. #emails #emailmarketing #seo #marketing

Growing your social media following can be slow. Small businesses can be especially tempted to buy fake followers in an attempt to impress genuine users who land on their page. Is it ever a good idea to buy fake followers however? This article reveals all blog.hootsuite.com/buy-instagram-…

Emails are a great way to reach out to customers – but only if they open them! Here are some top tips for writing compelling subject lines which will stand out in busy inboxes #emails #emailmarketing #seo #marketing

We’re always being reminded to check that websites are optimised for mobile, but are your emails mobile-friendly? The vast majority of us check emails on our phones so ensuring your communications display correctly on all devices is crucial for maximising engagement & conversions

Click-bait headlines are an old-school technique which internet users no longer trust. Here’s how to write catchy headlines for your blogs and emails which will entice people to read your great content compose.ly/for-writers/wr… #contentmarketing #blogging #emailmarketing

Great customer reviews are a sure-fire way to drum up new business. 93% of us read reviews, with 92% more likely to make a purchase after reading positive experiences. What’s more, businesses with 9+ reviews earn on average 52% more revenue. For 25+ reviews, this goes up to 108%

If you’re not personalising your marketing messages, it could be costing you leads. 72% of consumers say they only engage with personalised messaging and 75% are more likely to buy from a retailer that recognises them by name and purchase history #personalisedmarketing #marketing

You’ve got a long list of email subscribers, what now? Segment your list based on demographics, interests, purchase history or engagement level. This enables you to send targeted and relevant content to different subscribers – increasing the effectiveness of your campaigns

Struggling to build a quality email list? Offer subscribers an incentive in exchange for their details. This could be access to exclusive content, a discount or freebie. Reassure subscribers you’ll only send insightful communications and won’t unnecessarily spam them #emails

Do you like to experiment with your marketing techniques? Don’t be afraid to try new tactics – you never know what’s going to work until you try! Social media engagement is a fantastic measure of how well your audience is resonating with your content #marketing #socialmedia

A critical part of running a business is focussing on building relationships with customers rather than just trying to make sales. Engage with your audience through social media, email marketing and personalised interactions to build trust, loyalty and strong relationships

Did you know that you can run a free Google Core Web Vital report on your website? It analyses your site and will give you a ranking so you know how to improve performance and usability support.google.com/webmasters/ans… #google #google core #seo

We all know how difficult it can be to get likes, shares and comments on social media posts. Below are a few of It’s Ideal’s top tips for increasing engagement:

Few business owners have the time to post on social media every day. Scheduling tools enable you to upload all your posts in one go and schedule them to go out on different days. Here are some of the top social media scheduling tools for 2024 socialpilot.co/social-media-s…

Personalising your brand is a great way to build relationships with potential customers. Let them see the face behind the brand with photos/videos of yourself, employees and customers. About and testimonial pages are often the two most looked at pages on websites #branding

With our attention spans shortening, it can be hard to keep readers engaged for long. Visual elements such as photos, infographics and videos can enhance your content by breaking up text and making blogs/website content more visually appealing #website #blogging #seo